Some call it plum, some call it eggplant and hair professionals call it "cosmetology school red"—AKA a right of passage hair color that all students dabbled in. This bold jewel tone, sitting between red and violet with a multidimensional, high-shine finish. Unlike brighter cherry reds or auburns that lean copper, plum shades deliver a deeper, wine-inspired result with violet undertones that intensify depth and shine.
Plum is the New Black: 40+ Plum Hair Color Images
To see 40+ takes on the look—including some created by #ONESHOT Hair Awards finalists, keep scrolling.
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