4 Fab Color Formulas From Joico

- Scalp
Blonde Life Lightener + 20-volume developer (lifted to a pale yellow)
- Toner
LumiShine Demi-Permanent Liquid 9V + Clear + 5-volume developer
- Accent
Color Intensity Metallic Shades

- Scalp
Blonde Life Lightener + 20-volume developer (lifted to a pale yellow)
- Toner
LumiShine Demi-Permanent Liquid 9V + Clear + 5-volume developer
- Accent
Color Intensity Metallic Shades

- Highlight
Blonde Life Lightener + 10-volume developer
- Base
LumiShine Demi 7NWB + 6RR + 5-volume developer
- Mids/Ends
LumiShine Liquid Demi 10NG + 10 NC + 5-volume developer

- Base
LumiShine Permanent 6NRG + 10-volume developer
- Mids/Ends
LumiShine Permanent 7NRG + 20-volume developer
- Contour Lowlights
LumiShine Permanent 5NWB + 6NG + 10-volume developer

- Pre-lighten
Blonde Life Lightener + 20-volume developer (lifted to a Level 9)
- Balancing/Pre-Tone
LumiShine Liquid Demi 8N + 10N + 5-volume developer
- Formula A
Color Intensity Amethyst
- Formula B
Color Intensity Magenta
- Formula C
Color Intensity Orchid + Pink
- Pro Tip
Phil highlighted with slices and weaved in between the slices. Every other color was applied using a color melting technique.

4 Fab Color Formulas From Joico
For the brand’s 2017 #thebtcshow presentation, Joico brought together haircoloring masters Vivienne Mackinder and Mark Minetti and social media stars @stylistricardosantiago, @phildoeshair and @larisadoll for a show overflowing with color. So many models. So many formulas. So much education. While we can’t give everything away, we CAN share a few of our favorite formulas from the presentation. Check ‘em out!
Metallic Lilac
Joico debuted this chic, metallic lilac crop with icy ends at 2017’s #thebtcshow.
Subtle Rose Gold
Here's a rooty fall blonde with a subtle rose gold fringe from Joico, at 2017's #thebtcshow.
Dimensional Vibrant Red
A gorgeous, dimensional red? Yes, please. Here's Joico's how-to.
Dimensional Orchid Plum
Here's the formula for Joico's gem-toned orchid plum created for 2017’s #thebtcshow.
Metallic Lilac
Subtle Rose Gold
Here's a rooty fall blonde with a subtle rose gold fringe from Joico, at 2017's #thebtcshow.
Read more