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Last updated: June 24, 2013

Smooth Selling: Retail Slam Dunks

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BTC BFFs Reveal Their Retail Slam Dunks!
You became a hairdresser because it fulfills your desire to be creative. And smart stylists know creativity is best supported by retailing the right products. (Not to mention the sweet income boost that comes from product sales!) Want to know the secret to successful selling? Love. Plain and simple, if you love what you use, your clients will want to be part of it. Here, BTC BFFs share their most beloved shampoos, treatments and stylers, along with the strategies they use to close the sale.