Redken NEW! Fashion Collection

Surviving Fashion Week—whether New York or Paris—is a challenge for even the most seasoned stylists. It’s not easy when you have to rush from show-to-show with all of your products and tools in tow and exceed the already high expectations of the biggest trendsetters in the world of fashion! So how did Redken Global Styling Director, Guido, survive? He brought the new Redken Fashion Collection with him to some of the biggest shows he styled—Oscar de la Renta, Dolce & Gabbana, Ralph Lauren and Valentino to name a few.

These four new runway-ready products—Stay High 18 High-Hold Gel to Mousse, Short Sculpt 19 Touchable Texturizing Gel, Braid Aid 03 Braid Defining Lotion and Metal Fix 08 Metallic Liquid Pomade—will make your clients look like they’re about to strut down the catwalk. To really hit home that fashion week feel, each package is more than meets the eye. The boxes opens up into step-by-steps, showing you how to recreate each fashion week look created by Guido. Expand your stylings offerings with the collection from Redken!

For more information, visit www.redken.com.