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Product Announcements > NECTAYA™ Ammonia-Free Color from Goldwell® Hair Color
May 6, 2013

NECTAYA™ Ammonia-Free Color from Goldwell® Hair Color

Studies show that 90 percent of all color clients prefer a gentler hair color. Based on these findings and six years of intensive research, the Goldwell® Brand introduces NECTAYA™ Nurturing Hair Color, a truly unique ammonia-free hair color innovation. With a full color spectrum, including 36 shades, NECTAYA™ Nurturing Hair Color achieves sophisticated, rich color results.


“As a colorist that has been with the Goldwell® Brand since the start of my career, I’m thrilled to have NECTAYA™ Nurturing Hair Color as an ammonia-free, conditioning option that still offers a great range of shades, provides color richness and delivers excellent performance,” says Rona O’Connor, Goldwell® Brand Celebrity Colorist. 


Get a NECTAYA™ Nurturing Hair Color Formula: Deep, Rich Red


TECHNOLOGY
• Deeply nurtures and conditions the hair as it works, giving the best possible foundation to create beautiful color results.
• Patented IntraLipidTM technology sustainably replenishes lost lipids inside the hair.
• Up to 91 percent of naturally derived ingredients, including Argan Oil, condition the hair intensively.
• Creamy consistency has a pleasant 100 percent natural fragrance.


RESULTS
• According to studies, delivers 45 percent more color brilliance.
• Guaranteed performance with up to 100 percent grey coverage and up to 3 levels of lift. 


 To learn more, go to www.nectaya.goldwell.com

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