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Product Announcements > Joico Vero K-PAK® Color Age Defy’s Lustrous Naturals
October 27, 2014

Joico Vero K-PAK® Color Age Defy’s Lustrous Naturals

She may be getting older, but that doesn’t mean she wants to look it! But now you can help her hide those pesky silver strands with 100 percent gray coverage! Joico’s new Vero K-PAK® Color Age Defy’s Lustrous Naturals comes in 10 new shades, ensuring complexion-illuminating results.

“Age Defy insures complete gray coverage with the most luxurious, rich, multidimensional results that compliment any complexion and enhance one’s eye color,” says Eric Mayes, Expert Colorist for Vero K-PAK Color Age Defy. ” The best part – “Age Defy” leaves the hair feeling like the younger version of itself…full of life!

These specially formulated shades are also super convenient as you no longer have to mix more than one shade to achieve gray coverage. However, the shades can be intermixed to create an unlimited range of possibilities. Not only will your clients have younger, vibrant, more natural-looking haircolor, but the condition of their hair will also improve—leaving strands softer and more manageable thanks to two anti-aging breakthroughs. 3-Defense Technology, a deep-penetrating blend of time released lipids, essential amino acids and bio-mimetic ceramides, softens and smooths the hair for superior condition and manageability. Quadramine Complex, an award-winning technology that has made K-PAK Stylists’ Favorite Reconstructor for 14 years, repairs, strengthens and protects hair from the inside out during processing for unmatched condition and healthy-looking results.

Available in a range of shades including: Natural Ash Series: light and dark natural ash brown and blonde; the Mocha Beige Series, which includes rich, warm mocha shades to caramel and mocha latte hues; to the Brown Gold Series consisting of warm brown-beige with just the right amount of gold.

Download the Lustrous Naturals How-To HERE!

Get 14 Tips for Better Gray Coverage in the Salon!

For more information visit, www.joico.com.

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Joico Vero K-PAK® Color Age Defy’s Lustrous Naturals

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