Product Announcements > Hair > It Factor Simply It Quick Blowdry Smoothing Lotion
Last updated: September 17, 2012

It Factor Simply It Quick Blowdry Smoothing Lotion

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How many products do you use to style your clients’ hair, start to finish? Two? Five? More? Now, it’s possible to do it all with one product, thanks to It Factor, the quick styling experts.

It Factor’s Simply It Quick Blowdry Smoothing Lotion lets you condition and style with hold, reduce drying time and smooth both wet or dry hair using just one product.
Used on wet hair, Simply It reduces blow-drying and styling time, thanks to It Factor’s VaporBoost™ System, which reduces drying time by up to 50%—or more when used following It Factor’s Quick Blowdry™ Shampoo and Conditioner. It also detangles, eliminates frizz and leaves hair soft, smooth and shiny. Smoothed over dry hair, it provides extra shine, as it tames frizz and fly-aways and banishes static. Formulated for all hair types, Simply It provides UV-, heat- and humidity-protection and all-day hold. Smooth it on any time you need a quick style boost, because Simply It won’t build up!

What else does it do? What DOESN’T it do?
Simply It styling lotion does all of this and more:
• Smoothes wet and dry hair   
• Helps control unruly hair
• Significantly reduces drying and styling time 
• Provides all-day soft hold
• Conditions and styles    
• Adds shine
• Detangles     
• Moisturizes
• Eliminates frizz, static and flyaways  
• Adds softness and bounce to lifeless hair
• Repairs, nourishes and strengthens  
• Resists humidity
• Provides UV and heat styling protection 
• Gives curly hair softness and control

All It Factor products are free of harsh sulfates, parabens, alcohol and sodium chloride. That makes them safe for all hair types, including hair that’s been chemically processed with sem-, demi- and permanent color, keratin treatments, traditional/Japanese relaxers and modern smoothing treatments.

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