Staying connected with your clients is really important for maintaining those relationships, but it can be hard to do when you have other clients in your chair all day long. That’s why you have to use every tool at your disposal, including technology, to stay on top of your game. And now, there is an easier way for stylists to “set-it-and-forget-it” so they can focus on what they do best: making their clients look and feel beautiful.
StylieOne, the ultimate tool for independent hairstylists, is introducing Connect, an easy marketing automation which can now be set up and managed on your mobile phone.
Connect makes it easy for hairstylists to send timely messages to their clients using these three primary features:
Automated Marketing Messages: Triggers you can set up one time but will continue to send automatically.
Email Marketing: Schedule marketing communications to go to your whole list or specific clients.
Text Message/SMS Marketing: Schedule promotional text communications to go to your whole list or specific clients.
And we have all the details below!
Automated Marketing Messages for Hairstyling Clients With Connect, you can set up marketing messages that will automatically be sent to your clients based on different triggers. It’s great for stylists who want to “set-it-and-forget-it”. Currently, Stylie offers five automated triggers:
Welcome: An email that will go to new clients who schedule time with you.
Birthday: Show your client you care and maybe give a special offer.
Has not been in for X days: An email to remind clients to schedule time with you when they haven’t been in for a while.
Spent X($) in Y days: An email to show appreciation for clients spending money with you.
Referral: An email to thank clients for sending business your way.
Schedule Promotional Texts and Emails Connect also allows you to send promotional emails and text messages to your clients. These are great for sending timely communications to clients when you’re trying to get more business in the door or re-engage with old clients.
In your Stylie dashboard, you can select “Add Email” or “Add Text”, and then start creating your communication. First name the message, add a subject line (emails only) and write the message you wish to send. You can choose to send it to your whole list or send it to specific clients that match specific filters. Currently, Stylie offers four filters:
Age: This filter is great for age-specific considerations, like prom.
First visit: Send a message to a first-time client to add value to their experience.
Gender: Offer a special on men’s haircuts or women’s color.
Last visit: Send messgaes to your clients who haven’t been in for awhile.
After you’ve sent the filter or chosen to send it to your whole list, you will then see how many clients that particular message will be sent to based on the filter. Then, you can schedule your message for a specific date and time. You will see the scheduled email or text in the dashboard and StylieOne takes care of the rest.
Stylie One is your own little marketing employee working for you every day to send timely messages to your clients. It’s easy for you and easy to love—so spend more time with the clients in your chair by using easy marketing automation!
