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Product Announcements > Color Wow Root Cover Up
April 1, 2014

Color Wow Root Cover Up

The best way to cheat gray! Color Wow provides a comprehensive, quick solution to unsightly roots, fading, brassiness and more. Root Cover Up, a professional mineral powder compound, seamlessly camouflages gray roots and dark regrowth, creating multidimensional shine and natural-looking color to help give hair a perfect finish.

See how it works!

The first of its kind, it even “lightens” dark roots without peroxide, which has never been done before. This oil-based, non-waxy revolutionary formula adheres to hair and stays in place until shampooed out, making it ideal for travel and last minute, on-the-go fixes! Root Cover up comes in the following shades: Platinum, Blonde, Light Brown, Medium Brown, Dark Brown and Black.

looks created using
Color Wow Root Cover Up