Product Announcements > Hair Color > Bye-Bye Direct Dye
Last updated: June 19, 2018

Bye-Bye Direct Dye

close formula

Bye-Bye Direct Dye is a limited edition, one-time use trial kit from PRAVANA that has the products stylists need to easily and gently remove direct dyes from the hair in less than 15 minutes. The kit includes PRAVANA’s Pure Light Crème Lightener, Zero Lift Crème Developer and The Perfect Blonde Purple Toning Shampoo.


Here’s how it works:

  1. Combine 1 part Pure Light Crème Lightener + 2 parts Zero Lift Crème Developer in a non-metallic bowl.
  2. Mix thoroughly and apply to hair that was previously treated with direct dye.
  3. Process for 5 to 10 minutes. (Do not process more than 15 minutes.)
  4. Wash with The Perfect Blonde Purple Toning Shampoo to tone and nourish, then rinse and dry thoroughly.


For more info, visit

Manufacturer: PRAVANA, @pravana


More from