AFFINAGE Introduces the Next Generation Infiniti

Intensify your client’s color with Affinage Infiniti Permanent Haircolor—now with DATEM PLUS technology. Shea butter and argan oil deliver added protection, suppleness and incredible shine. Each product contains more than 90% naturally-derived ingredients, and comes in nine new shades. With the addition of DATEM PLUS technology, color actives are dispersed more evenly in smaller oil droplets allowing a larger quantity to penetrate into the hair before oxidizing. This reduces and controls free radicals—leaving less damage to the cuticle. Your client gets color that is richer and more intense, with flawless 100% grey coverage.

New Infiniti shades include: Pimento (3.352), Juniper Berry (3.76), Rich Mink (4.24), Light Pearl Beige Brown (5.23), Cranberry (5.76), Roebuck (6.24), Loganberry (7.76), Lightest Fawn (8.24) and Softest Taupe (9.24).

For more information, please visit www.affinage.com.