How-To: White Blonde Adventure
The whitest of white blondes may be difficult to achieve, but this proves that once you get there, you can have a lot of fun with other effects! Megan Rafidi @meganrafidi, owner of the Megan Rafidi Studio outside of Charlotte, N.C., helped her close friend and fellow suite-owner on this icy blonde adventure. Get the entire process!
Though Megan achieved this look on a fellow stylist, she is adamant about informing any client who wants to be an icy blonde about the effort involved. “I explain to clients that it is NOT easy to achieve!” Megan shares. “Why does it take so long? Because your stylist isn’t trying to melt your hair off! I explain to clients that we take our time to ensure they’ll have a flawless blend of colors while maintaining the integrity of the hair. I also explain that we use quality products that are expensive for us to keep in stock, and that this color will require multiple processes which means LOTS of used product.”
Megan adds, “For 99.9% of clients, there is no magic formula that will get an icy blonde in one step–and they should not expect to be in the 0.1% group when they ask for this color. I also explain that it takes a lot of time, at least a half a day or more, and that we are using our skills and training to give them their desired look. These icy blondes are so fun to do and I love to see the end result, but I just try to make sure clients know what they are in for!”
COLOR FORMULAS 
HOW-TO STEPS
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1
Apply Crystal Gel Normalizer by Malibu C Professional to get a fresh, clean canvas. Process for 45 minutes under heat.
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2
Apply Formula A one inch from the root all the way to the ends. Process for 40 minutes.
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3
Repeat Formula A, but this time apply to the entire head, roots to ends. Process for 30 minutes.
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4
Apply Formula B from roots to ends. Process for 20 minutes.
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5
Apply Olaplex No. 2 for 10 minutes, rinse and shampoo.
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6Reapply Formula B to ensure the hair is WHITE! Process for 20 minutes.
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7Apply Formula C to the roots, feathering down a bit with Joico Color Intensity Clear to blend. Process for 20 minutes under heat.
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8**The pink only lasted a few shampoos, so Megan and her friend decided to switch directions to METALLICS!
Apply Formula D to the roots and melt down into Formula E. Process for 20 minutes.
Pricing: Megan’s friend was lucky enough to have this service done for free, but Megan noted that she would normally charge $75 per hour. The process took about 8 hours start to finish for a total of $600.
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