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How-Tos > How-To: Silver Ice Blonde
January 17, 2017

How-To: Silver Ice Blonde

  • Formula A:

    PRAVANA Pure Light Powder Lightener + 30-volume developer + ¼ oz. Olaplex No.1

  • Formula B:

    PRAVANA Pure Light Powder Lightener + 20-volume developer + Olaplex No.1

  • Formula C:

    35g Kenra Professional Demi-Permanent Color 10A + 5g Kenra Demi-Permanent Color 10SM + 40g 5-volume developer + 1/8 oz. Olaplex No.1

This transformation was one of the best we saw in the past year, and you all totally agreed—this before-and-after shot got more than 12,000 likes on our Instagram! Paul Felipe (@paulfelipebeauty) from Bella Salon and Spa in Minneapolis took 10 years off his client. Check out his process, pricing and pics!

 

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First off, Paul made it clear to his client—and himself—that this was going to be a time-consuming, costly process. “As with anything, a great color, great cut and great design take a plan, time and patience. Plan your work, then work your plan,” he shares. “Remember, with these techniques, there are NO SHORTCUTS!”

 

Pricing
“When consulting with guests on major color changes, I charge an hourly rate,” Paul shares. “When I consulted with my guest Terri on this, she was well aware of the price and what it included, such as Olaplex treatments and take-home maintenance like toning shampoo, conditioner and Olaplex No.3.” Paul charged Terri $600 for this transformation, which took six hours. “My haircuts are $110 and I usually charge $100 to $125 an hour with a four- to six-hour time frame for major color changes,” he adds.

Colorist: Paul Felipe

COLOR FORMULAS

  • Formula A:

    PRAVANA Pure Light Powder Lightener + 30-volume developer + ¼ oz. Olaplex No.1

  • Formula B:

    PRAVANA Pure Light Powder Lightener + 20-volume developer + Olaplex No.1

  • Formula C:

    35g Kenra Professional Demi-Permanent Color 10A + 5g Kenra Demi-Permanent Color 10SM + 40g 5-volume developer + 1/8 oz. Olaplex No.1

HOW-TO STEPS

  • 1

    Use Formula A in a global, off-scalp application. Process, checking frequently.

  • 2

    After 45 minutes, rinse and apply Olaplex No.2 for 10 minutes. Shampoo, condition and dry the hair.

  • 3

    Apply Formula B to areas needing more lift. “Sometimes it’s easier to use foils in these areas for more control, which is what I chose to do,” Paul says. Process to a pale yellow.

  • 4

    Rinse and apply Olaplex No.2 for another 10 minutes. Lightly shampoo and condition.

  • 5

    On dry hair, apply Formula C to new growth, process for 15 minutes, then apply to the ends for an additional 15 to 20 minutes. “Always check throughout processing to ensure consistency,” Paul says.

  • 6

    Rinse and apply Olaplex No.2 for another 10 minutes. Shampoo, condition and style.

    • Update
    Paul likes to see his color transformation guests two to three weeks after their appointment to see if anything needs tweaking. “In this case, we needed to gloss/tone once more to maintain the overall color,” he shares. Terri loves the look—it’s been about a year, and she’s still rocking the ice shade! Check out more of Paul’s transformations below.

     


    Terri loves her hair!


    Paul turned back the clock on this guest’s look!


    A similar transformation by Paul.

     

     

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Finally!