January 17, 2017

How-To: Silver Ice Blonde

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Formula A:
PRAVANA Pure Light Powder Lightener + 30-volume developer + ¼ oz. Olaplex No.1
Formula B:
PRAVANA Pure Light Powder Lightener + 20-volume developer + Olaplex No.1
Formula C:
35g Kenra Professional Demi-Permanent Color 10A + 5g Kenra Demi-Permanent Color 10SM + 40g 5-volume developer + 1/8 oz. Olaplex No.1

This transformation was one of the best we saw in the past year, and you all totally agreed—this before-and-after shot got more than 12,000 likes on our Instagram! Paul Felipe (@paulfelipebeauty) from Bella Salon and Spa in Minneapolis took 10 years off his client. Check out his process, pricing and pics!

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First off, Paul made it clear to his client—and himself—that this was going to be a time-consuming, costly process. “As with anything, a great color, great cut and great design take a plan, time and patience. Plan your work, then work your plan,” he shares. “Remember, with these techniques, there are NO SHORTCUTS!”

Pricing
“When consulting with guests on major color changes, I charge an hourly rate,” Paul shares. “When I consulted with my guest Terri on this, she was well aware of the price and what it included, such as Olaplex treatments and take-home maintenance like toning shampoo, conditioner and Olaplex No.3.” Paul charged Terri $600 for this transformation, which took six hours. “My haircuts are $110 and I usually charge $100 to $125 an hour with a four- to six-hour time frame for major color changes,” he adds.

Colorist: Paul Felipe

Manufacturer: Kenra Professional, @kenraprofessional; Olaplex, @olaplex; PRAVANA, @pravana

COLOR FORMULAS

Formula A:
PRAVANA Pure Light Powder Lightener + 30-volume developer + ¼ oz. Olaplex No.1
Formula B:
PRAVANA Pure Light Powder Lightener + 20-volume developer + Olaplex No.1
Formula C:
35g Kenra Professional Demi-Permanent Color 10A + 5g Kenra Demi-Permanent Color 10SM + 40g 5-volume developer + 1/8 oz. Olaplex No.1

HOW-TO STEPS

1
Use Formula A in a global, off-scalp application. Process, checking frequently.
2
After 45 minutes, rinse and apply Olaplex No.2 for 10 minutes. Shampoo, condition and dry the hair.
3
Apply Formula B to areas needing more lift. “Sometimes it’s easier to use foils in these areas for more control, which is what I chose to do,” Paul says. Process to a pale yellow.
4
Rinse and apply Olaplex No.2 for another 10 minutes. Lightly shampoo and condition.

5
On dry hair, apply Formula C to new growth, process for 15 minutes, then apply to the ends for an additional 15 to 20 minutes. “Always check throughout processing to ensure consistency,” Paul says.
6
Rinse and apply Olaplex No.2 for another 10 minutes. Shampoo, condition and style.

Update
Paul likes to see his color transformation guests two to three weeks after their appointment to see if anything needs tweaking. “In this case, we needed to gloss/tone once more to maintain the overall color,” he shares. Terri loves the look—it’s been about a year, and she’s still rocking the ice shade! Check out more of Paul’s transformations below.

Terri loves her hair!