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How-Tos > RAD Red Makeover: Cut, Color & Style
August 17, 2017

RAD Red Makeover: Cut, Color & Style

  • Formula A

    Goldwell Oxycur Platin + 20-volume developer + b3 Brazilian Bond Builder

  • Formula B

    Pulp Riot Fireball + 1 dot of Pulp Riot Noir + b3 Brazilian Bond Builder

If you’re familiar with Jamie Gomez (@bleachedandblown), owner of Parlour Eleven in Huntington, Calif., you know she’s known for creating some pretty kick-ass transformations. So it’s no surprise she earned a #ONESHOT nomination for Transformation Shot of the Year with this bombshell red A-line bob. But even more amazing is the story behind it.  

 

“She came to me saying, ‘Make me over, because I’ll have to shave my head in a few weeks,’” Jamie shares. “This beautiful soul had two breakthrough brain surgeries in two weeks.” Here’s the process behind Jamie’s incredible makeover.

 

Total chair time: 4½ hours

 

Pricing: Jamie charged this particular client $100, but says she normally would have charged about $400 ($100/hour) for a transformation like this.

Colorist: Jamie Kindschuh

COLOR FORMULAS

  • Formula A

    Goldwell Oxycur Platin + 20-volume developer + b3 Brazilian Bond Builder

  • Formula B

    Pulp Riot Fireball + 1 dot of Pulp Riot Noir + b3 Brazilian Bond Builder

Products Used

HOW-TO STEPS

    • Formula A

      Goldwell Oxycur Platin + 20-volume developer + b3 Brazilian Bond Builder

    • Formula B

      Pulp Riot Fireball + 1 dot of Pulp Riot Noir + b3 Brazilian Bond Builder

    1

    Before 

  • 2

    Apply Formula A 1 inch from the scalp and pull through to the ends. Process until a yellow Level 8 is achieved. Rinse, shampoo and condition with b3 Color Care Shampoo and Conditioner. Blow-dry.

  • 3

    Mix a new bowl of Formula A, and apply to the scalp. Pull through to the midlengths if needed to create a clean, even canvas.

  • 4

    Process in a cap for 20 to 25 minutes, until roots are a yellow Level 8. Shampoo twice with b3 Color Care Shampoo. Blow-dry.

  • 5

    Apply Formula B to the scalp and pull through to the midlengths. Add a little more Pulp Riot Fireball to the mixture to brighten the color, and apply to the ends. Process for 25 minutes, then rinse with high pressure, cool water.
    Note: “In this case, no toning was necessary,” says Jamie. “Keeping the hair at a Level 8 was important in helping to keep the red rich and vibrant.”

  • 6

    For the cut, Jamie started in the nape, cutting the perimeter using Utsumi Shears. She then used a straight razor to cut the graduation and remove weight—giving her the textured look she was trying to achieve in one step.

  • 7

    Moving up the head toward the sides, she overdirected everything back to ensure length was kept in the front. “Throwing in a longer, pin-up fringe gave this cut a slight edge over the average bob,” she says.

  • 8

    Apply Oribe Volumista Mist for Volume on the roots and Oribe Crème for Style on the midlengths. Blow-dry the fringe first with a flat brush, using a leafing technique, then continue to the nape. Use a boar bristle round brush above the occipital to create extra volume.

  • 9

    Once fully dry, texturize the ends in the crown to create a little more movement. Apply Oribe Dry Texturizing Spray to the roots and Oribe Rough Luxury Molding Wax to tip out a few ends.

    • Formula A

      Goldwell Oxycur Platin + 20-volume developer + b3 Brazilian Bond Builder

    • Formula B

      Pulp Riot Fireball + 1 dot of Pulp Riot Noir + b3 Brazilian Bond Builder

    10

    Finished look. 

    • Formula A

      Goldwell Oxycur Platin + 20-volume developer + b3 Brazilian Bond Builder

    • Formula B

      Pulp Riot Fireball + 1 dot of Pulp Riot Noir + b3 Brazilian Bond Builder

    11

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