RAD Red Makeover: Cut, Color & Style

HOW-TO STEPS

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  • Formula A

    Goldwell Oxycur Platin + 20-volume developer + b3 Brazilian Bond Builder

  • Formula B

    Pulp Riot Fireball + 1 dot of Pulp Riot Noir + b3 Brazilian Bond Builder

  1

  Before 

• 2

  Apply Formula A 1 inch from the scalp and pull through to the ends. Process until a yellow Level 8 is achieved. Rinse, shampoo and condition with b3 Color Care Shampoo and Conditioner. Blow-dry.

• 3

  Mix a new bowl of Formula A, and apply to the scalp. Pull through to the midlengths if needed to create a clean, even canvas.

• 4

  Process in a cap for 20 to 25 minutes, until roots are a yellow Level 8. Shampoo twice with b3 Color Care Shampoo. Blow-dry.

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• 5

  Apply Formula B to the scalp and pull through to the midlengths. Add a little more Pulp Riot Fireball to the mixture to brighten the color, and apply to the ends. Process for 25 minutes, then rinse with high pressure, cool water.
  Note: “In this case, no toning was necessary,” says Jamie. “Keeping the hair at a Level 8 was important in helping to keep the red rich and vibrant.”

• 6

  For the cut, Jamie started in the nape, cutting the perimeter using Utsumi Shears. She then used a straight razor to cut the graduation and remove weight—giving her the textured look she was trying to achieve in one step.

• 7

  Moving up the head toward the sides, she overdirected everything back to ensure length was kept in the front. “Throwing in a longer, pin-up fringe gave this cut a slight edge over the average bob,” she says.

• 8

  Apply Oribe Volumista Mist for Volume on the roots and Oribe Crème for Style on the midlengths. Blow-dry the fringe first with a flat brush, using a leafing technique, then continue to the nape. Use a boar bristle round brush above the occipital to create extra volume.

• 9

  Once fully dry, texturize the ends in the crown to create a little more movement. Apply Oribe Dry Texturizing Spray to the roots and Oribe Rough Luxury Molding Wax to tip out a few ends.

• 

  

  

  • Formula A

    Goldwell Oxycur Platin + 20-volume developer + b3 Brazilian Bond Builder

  • Formula B

    Pulp Riot Fireball + 1 dot of Pulp Riot Noir + b3 Brazilian Bond Builder

  10

  Finished look. 

• 

  

  

  • Formula A

    Goldwell Oxycur Platin + 20-volume developer + b3 Brazilian Bond Builder

  • Formula B

    Pulp Riot Fireball + 1 dot of Pulp Riot Noir + b3 Brazilian Bond Builder

  11