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How-Tos > Icy Teal Color Pop from Joico
January 21, 2014

Icy Teal Color Pop from Joico

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Icy Teal Color Pop from Joico

This color is cool, calm and calculated—it’s the perfect pop of color! These deep blue and emerald tones blend beautifully into a delicate teal that really bring out the chestnut brown base. After more than two decades of subtlety and minimalism, In-Excess, Joico’s new trend collection, heralds a return to the extravagance of the 1980s.

But rather than reproduce the past, Joico International Artistic Directors Damien Carney and Sue Pemberton did as many fashion designers did for their spring 2014 collections and cleverly reinvented the most defining trends of “the decade of excess” for a new era.

For the color, Pemberton, fresh from her second NAHA win, found inspiration in the bold, bright hairstyles of the MTV generation—Cyndi Lauper, Madonna and Boy George, just to name a few. “The level of color intensity is the same, but because the updates are much more refined than the originals, the finished looks are very modern and wearable—not the least bit dated or over-the-top,” said Pemberton.

Pemberton also used a variety of color application techniques to recreate the wild, pattern-on-pattern “color and texture clashes” of artists Jean-Michel Basquiat and Frank Stella, mirroring the “graphic, layered complexity” seen on the spring runways of Ann Demeulemeester, Alexander McQueen, Gucci and Fendi.

“The result is excessive without being ‘excessive,’ explained Pemberton. “It’s excessive in a good way.”

Watch Joico’s INEXCESS Photo Shoot!

Make this color really pop! Learn the Long, Disconnected Pixie How-To!

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HOW-TO STEPS

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    1

    Previously colored Level 4 (dark brown) hair.

    Color Formula
    Prelightening Formula:
    VeroLight with 10 Volume (3%) Veroxide
    Formula A: Vero K-PAK Color Intensity 2 parts Clear + 1 part Cobalt Blue (Purple Foil)
    Formula B: Vero K-PAK Color Intensity 2 parts Clear + 1 part Peacock Green (Yellow Foil)
    Formula C: Vero K-PAK Color Intensity Blue (Blue Foil)
    Formula D: Vero K-PAK Color Intensity Green (Copper or Green Foil)
    Base Color: Vero K-PAK Color 4N with 10 Volume (3%) Veroxide

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    2

    Starting at the back, take a horizontal/diagonal slice parting and apply Prelightening Formula approximately 1/8-inch from the scalp area through the midshaft and ends.

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    3

    Take approximately eight horizontal/diagonal back-to-back slice partings with Prelightening Formula.

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    4

    Proceed to the section at the top (near the crown). Working diagonally (toward the fringe area), take a slice parting and apply Prelightening Formula.

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    5

    Continue to take diagonal back-to-back slice partings with Prelightening Formula for approximately seven slice partings, then stagger the slice partings to pick up more of the longer lengths.

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    6

    Continue to stagger the diagonal slice partings for a total of four slice partings with Prelightening Formula. Take one last single slice parting with Prelightening Formula.

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    7

    Completed foiling procedure. Lift the hair to a level 9 (yellow), then rinse. Shampoo with Joico K-PAK Shampoo, then rinse. Apply Joico K-PAK Cuticle Sealer for 5 minutes, then rinse. Apply Joico K-PAK Deep-Penetrating Reconstructor for 5 minutes, then rinse and dry the hair. Proceed to the coloring technique.

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    8

    Starting at the back, clip away a weave parting of hair that will be a slight overhang of base color. Take a horizontal/diagonal slice parting and apply Formula A.

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    9

    Take a back-to-back slice parting and apply Formula A halfway down the hair strand and Formula C to the ends. Take a slice parting with Formula C.

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    10

    Take a horizontal/diagonal slice parting and apply half Formula C (top) and half Formula A(bottom).

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    11

    Take a slice parting and apply half Formula A (top) and half Formula C (bottom). Take a slice parting and apply half Formula D (top) and half Formula B (bottom). Take one last slice parting, and apply half Formula B (top) and half Formula D (bottom).

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    12

    Proceed to the top section. Leave a slice parting of overhang and base color. Take a diagonal slice parting and apply Formula A.

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    13

    Take a second slice parting and apply half Formula A (top) and half Formula C (bottom).

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    14

    Take a third diagonal slice parting with Formula B, and a fourth slice parting with half Formula B(top) and half Formula D (bottom). Take two staggered diagonal slice partings with half Formula C (top) and half Formula A (bottom), then take six slice partings with the following formulas: Formula A; Formula B; two Formula C (staggered); and two Formula D (staggered).

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    15

    Completed foiling procedure. Apply the Base Color to all unfoiled hair, process for 25 minutes, then rinse. Apply Joico K-PAK Shampoo, then rinse. Apply Joico K-PAK Cuticle Sealer; leave in for 5 minutes, then rinse. Apply Joico K-PAK Intense Hydrator; leave in for 5 minutes, then rinse. Dry the hair and style with the appropriate Joico styling products.

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