Platinum Power Blonde
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
Before
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
Pre-color the base with Formula A to create an icy-looking, natural blonde canvas. Add dimension by taking horizontal micro-weave sections at the nape with Formula B from scalp to ends.
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
Work upward toward the occipital bone with Formula B. Start on the right side then move to the left, leaving natural hair between the foiled sections. You should have about five foils on each side.
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
Take a ¾-inch square parting above the occipital bone in the center back.
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
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Using Formula B, continue working in back-to-back, horizontal micro-weave sections toward the center top.
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
Take a small, 3-inch wide section from the front fringe area and pin it out of the way.
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
Starting with a vertical, micro-weave section at the hairline, work toward the ear, pivoting gradually upward. Sections will become vertical-diagonal and then horizontal, parallel to the center parting.
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
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Incorporate fine slices with micro-weave sections from the corner of the brow to the temple.
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
Repeat the process on the opposite side, leaving out the fringe.
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
On the fringe section, place back-to-back, horizontal micro-weave sections, starting at the hairline and working upward. Place foils close to the scalp and apply Formula B as close to the scalp as possible. Repeat for three foils.
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
Advertisement
Process color, then shampoo with Blonde Life Brightening Shampoo. Rinse, then apply K-PAK Cuticle Sealer for 5 minutes and rinse again.
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
Apply Formula C and process for up to 15 minutes. Rinse, then shampoo with Blonde Life Brightening Shampoo. Apply Blonde Life Brightening Masque for 2 to 5 minutes, then rinse and style.
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
Finished look.
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
Platinum Power Blonde
We love a bright platinum blonde, and this look definitely delivers! Joico Celebrity Colorist Denis De Souza created this color to embody “a modern platinum blonde-shell who’s as confident in a boardroom downtown as she is at a ritzy party in the hills…Beverly Hills!” Let’s check it out!
COLOR FORMULAS
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
Products Used
VIDEO
HOW-TO STEPS
-
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
1Before
- Starting Level
-
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
2Pre-color the base with Formula A to create an icy-looking, natural blonde canvas. Add dimension by taking horizontal micro-weave sections at the nape with Formula B from scalp to ends.
- Starting Level
-
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
3Work upward toward the occipital bone with Formula B. Start on the right side then move to the left, leaving natural hair between the foiled sections. You should have about five foils on each side.
- Starting Level
-
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
4Take a ¾-inch square parting above the occipital bone in the center back.
- Starting Level
-
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
5Using Formula B, continue working in back-to-back, horizontal micro-weave sections toward the center top.
- Starting Level
-
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
6 - Starting Level
-
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
7Take a small, 3-inch wide section from the front fringe area and pin it out of the way.
- Starting Level
-
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
8Starting with a vertical, micro-weave section at the hairline, work toward the ear, pivoting gradually upward. Sections will become vertical-diagonal and then horizontal, parallel to the center parting.
- Starting Level
-
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
9Incorporate fine slices with micro-weave sections from the corner of the brow to the temple.
- Starting Level
-
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
10Repeat the process on the opposite side, leaving out the fringe.
- Starting Level
-
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
11 - Starting Level
-
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
12On the fringe section, place back-to-back, horizontal micro-weave sections, starting at the hairline and working upward. Place foils close to the scalp and apply Formula B as close to the scalp as possible. Repeat for three foils.
- Starting Level
-
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
13Process color, then shampoo with Blonde Life Brightening Shampoo. Rinse, then apply K–PAK Cuticle Sealer for 5 minutes and rinse again.
- Starting Level
-
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
14Apply Formula C and process for up to 15 minutes. Rinse, then shampoo with Blonde Life Brightening Shampoo. Apply Blonde Life Brightening Masque for 2 to 5 minutes, then rinse and style.
- Starting Level
-
- Starting Level
10, with Level 8 roots
- Formula A
Joico LumiShine Permanent Crème Color 9BA + 10-volume LumiShine Developer
- Formula B
Joico Blonde Life Lightening Powder + 10-volume LumiShine Developer
- Formula C
Joico LumiShine Liquid Demi-Permanent Color 10BA + 5-volume LumiShine Developer
15Finished look.
- Starting Level
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