How-Tos > Platinum Power Blonde
February 24, 2017

Platinum Power Blonde


Platinum Power Blonde

We love a bright platinum blonde, and this look definitely delivers! Joico Celebrity Colorist Denis De Souza created this color to embody “a modern platinum blonde-shell who’s as confident in a boardroom downtown as she is at a ritzy party in the hills…Beverly Hills!” Let’s check it out!

Manufacturer: Joico, @joico


Products Used



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    Pre-color the base with Formula A to create an icy-looking, natural blonde canvas. Add dimension by taking horizontal micro-weave sections at the nape with Formula B from scalp to ends.

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    Work upward toward the occipital bone with Formula B. Start on the right side then move to the left, leaving natural hair between the foiled sections. You should have about five foils on each side.

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    Take a ¾-inch square parting above the occipital bone in the center back.

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    Using Formula B, continue working in back-to-back, horizontal micro-weave sections toward the center top.


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    Take a small, 3-inch wide section from the front fringe area and pin it out of the way.

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    Starting with a vertical, micro-weave section at the hairline, work toward the ear, pivoting gradually upward. Sections will become vertical-diagonal and then horizontal, parallel to the center parting.

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    Incorporate fine slices with micro-weave sections from the corner of the brow to the temple.

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    Repeat the process on the opposite side, leaving out the fringe.

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    On the fringe section, place back-to-back, horizontal micro-weave sections, starting at the hairline and working upward. Place foils close to the scalp and apply Formula B as close to the scalp as possible. Repeat for three foils.

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    Process color, then shampoo with Blonde Life Brightening Shampoo. Rinse, then apply KPAK Cuticle Sealer for 5 minutes and rinse again.

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    Apply Formula C and process for up to 15 minutes. Rinse, then shampoo with Blonde Life Brightening Shampoo. Apply Blonde Life Brightening Masque for 2 to 5 minutes, then rinse and style.

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    Finished look.