Your more mature clients should actually be your favorite. Why? Because they are more active, energetic and influential than ever. They own and spend more, and are more service and quality conscious than any other demographic. Which is why as their stylist you need to personalize their salon services and offer them something special. It’s not just about covering gray/white hair, this clientele wants flattering looks that will suit them at the age they are. Now you can give them exactly what they want with the new Schwarzkopf Professional IGORA ROYAL ABSOLUTES AGE BLEND haircolor, which offers them 10 softer, multi-tone shades for more natural-looking, flattering results. Create beautiful colors like this dimensional blonde with sun-kissed highlights. Try it on your next mature client with style!

More How-Tos
Blonde Makeover
Frosted Cobalt Brown Violet
Pastel Blonde