How-Tos > Styling Products > Color WOW Red Alert!
Last updated: February 12, 2018

Color WOW Red Alert!

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You asked for more and we’re giving it to you. Color WOW Root Cover Up Red is back! And we’re ready to spread the love. As a stylist, you can’t always be with your client—you’re not exactly clutch compatible—and that masterful red isn’t everlasting. They’re going to need a way to hide those pesky grays and overthrow that regrowth without resorting to those tragic box colors. Here’s how!

Color WOW Red
Specially made to adapt to any natural red hue, Color WOW is water resistant and doesn’t come out until your client is ready to shampoo it out. As a fine powder, it’s easy to apply with no mess or spillage. It takes care of your client’s color in between visits.

Manufacturer: Color Wow, @colorwowhair



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    Start with dry, styled hair, using the dual-tipped brush to customize your color application. Start with just a small amount of powder and apply it to the roots starting at the scalp. Don’t brush the Root Cover Up into the hair, just press it lightly to the strands, holding the hair tightly so the powder can get a good grip on the hair. As you work outwards, add more if necessary but be wary of overloading the product.