The 2026 BTC Show Aug 23-26 | Ft Lauderdale — LINEUP ANNOUNCED

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TBS Education June 26 2026 LB
American Blowout: Spotted Backstage at Brandon Maxwell
Image courtesy Dyson Hair
Formulas

American Blowout: Spotted Backstage at Brandon Maxwell

We’re calling it now—THIS is the new blowout your clients will be asking for. Created by Bob Recine for Brandon Maxwell SS20 at New York Fashion Week, the “American Blowout” is voluminous without being sky-high, with a touch of gem-like shine thanks to precisely-placed airflow. Models like Bella Hadid rocked faux freckles for that “straight off a Montauk beach” look, giving a relaxed, effortless feel. Combine these easy-breezy beauty looks with classic tailoring, all-American denim and the Shake Shack burgers guests could snack on at the show, and it’s clear that this is NYFW SS20’s most covetable vibe....
Manufacturer: Dyson, @dysonhair

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