We’re calling it now—THIS is the new blowout your clients will be asking for. Created by Bob Recine for Brandon Maxwell SS20 at New York Fashion Week, the “American Blowout” is voluminous without being sky-high, with a touch of gem-like shine thanks to precisely-placed airflow. Models like Bella Hadid rocked faux freckles for that “straight off a Montauk beach” look, giving a relaxed, effortless feel. Combine these easy-breezy beauty looks with classic tailoring, all-American denim and the Shake Shack burgers guests could snack on at the show, and it’s clear that this is NYFW SS20’s most covetable vibe. BTC watched Recine create this look backstage at the show, so we’re here to give you the deets on how you can do it yourself!
The key components of this American Blowout are:
- Breezy bounce
- High shine
- Healthy, not crunchy, finish
Follow these steps to perfect this straight-off-the-runway blowout your clients will be requesting in 2020!