THE BTC SHOW 2019 Connection Center

One of our fave parts about THE BTC SHOW? The Connection Center, duh! With over 50 sponsor brands, it's always poppin' and attendees hit the show floor for hands-on education, to snap pics with all of the artists and influencers (OMG!) and to demo new products. Because every hairdresser could use a break (especially during FOUR days of parties and education), we always set up a lounge area with couches and cabanas (and LOVE pillows!) where attendees can sit back, chill out and watch the show on the big screen. We also brought some pretty amazing social activations this year: a ball pit, custom screen printing, a neon rainbow AND a wall where attendees could write love letters to the artists and #thebtcshow community. Keep scrollin' to see everything that went down in the Connection Center!

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