Rare Bloom Spring 2015 Collection From Aveda

Sometimes it’s not just about the latest trend—it’s about taking a cue from the natural beauty around you. The prairie where Aveda shot this collection couldn’t have been a more perfect place for that, blooming with all kinds of interesting wildflowers and buzzing with bees, butterflies and dragonflies. Hair is as cool, breezy and varied as the plants of the prairie with sleek and choppy bobs, tousled waves, edgy textured layers and larger-than-life ’70s-inspired curls. Blonde is having a moment too, but this time it’s refined to be just the right tone for you, and makeup is soft and natural with vibrant wildflower pops of color here and there. Whether you feel like channeling your inner rock star, bombshell or flower child, there’s a bit of something for everyone here.

How-To: Platinum Perfection and Creative Texture 
 

Who did it
Global Creative Director: Antoinette Beenders
Cut: Ricardo Dinis, Aveda Global Artistic Director, Hair Cutting
Color: Ian Michael Black, Aveda Global Artistic Director, Hair Color
Styling: Allen Ruiz, Aveda Global Artistic Director, Hair Styling
Texture: Tippi Shorter, Aveda Global Artistic Director, Textured Hair
Photography: Jenny Hands
Makeup: Janell Geason, Aveda Global Artistic Director, Makeup
Website: Aveda.com