Rare Bloom Spring 2015 Collection From Aveda
Sometimes itโs not just about the latest trendโitโs about taking a cue from the natural beauty around you. The prairie where Aveda shot this collection couldnโt have been a more perfect place for that, blooming with all kinds of interesting wildflowers and buzzing with bees, butterflies and dragonflies. Hair is as cool, breezy and varied as the plants of the prairie with sleek and choppy bobs, tousled waves, edgy textured layers and larger-than-life โ70s-inspired curls. Blonde is having a moment too, but this time itโs refined to be just the right tone for you, and makeup is soft and natural with vibrant wildflower pops of color here and there. Whether you feel like channeling your inner rock star, bombshell or flower child, thereโs a bit of something for everyone here.
How-To: Platinum Perfection and Creative Texture
Who did it
Global Creative Director: Antoinette Beenders
Cut: Ricardo Dinis, Aveda Global Artistic Director, Hair Cutting
Color: Ian Michael Black, Aveda Global Artistic Director, Hair Color
Styling: Allen Ruiz, Aveda Global Artistic Director, Hair Styling
Texture: Tippi Shorter, Aveda Global Artistic Director, Textured Hair
Photography: Jenny Hands
Makeup: Janell Geason, Aveda Global Artistic Director, Makeup
Website: Aveda.com
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