The Process To Platinum
Going platinum is never simple, and it’s important both colorists and clients know that the process to getting—and staying—the perfect shade of platinum will require time, money and a lot of patience. “I can’t stress enough how crucial it is for clients to understand that this look is very high maintenance. It takes a certain lifestyle and regular upkeep to really achieve this color,” says Jeffrey Robert (@jeffreyrobert_), a new member of #THEBTCTEAM and creator of this stunning ice-white shade.
He recommends platinum clients come in every 5 to 9 weeks to avoid inconsistent blonding results, and especially if the natural level is between 2 and 4. “I’ve had experiences where no matter how hard I lift, the hair type just is not the right type for platinum hair. So please, for those interested in platinum, get a thorough consultation, listen to your hair, but more importantly, listen to your stylist,” Jeffrey says.
Check out the steps and formulas he uses when retouching a platinum client after 7 weeks of regrowth, and watch his behind-the-scenes video he shared with his followers, too.
