Red Raven
This rich, decadent red is the perfect cool tone for all your redheads this season. Deep merlot and scarlet tones melt together to create the perfect multi-tonal blend. Mary Urban, Sam Villa Support Team, sought to create a color that would compliment her design and personal style. “Looking at her skin tone, I knew she would make a beautiful redhead, and I wanted to richen and brighten her up,” Mary shares. “I also wanted to introduce pops of color that would accentuate the drama of the fringe, created by Geneva Cowen, Artistic Director for Sam Villa.”
Who Did It
COLOR FORMULAS 
FORMULA STEPS
1. Apply Formula a to Zone 1.
2. After applying Zone 1, section out a triangle section on both sides of the head directly above her parietal ridge with the points of the triangle being right underneath her part.
3. Triangle Zone 2 and 3 and apply Formula C.
4. Apply Formula B everywhere else in Zones 2 and 3. Apply Formula D to the fringe area.
5. Process for 35 minutes, then rinse.
