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Formulas > How-To: Master This Red!
January 10, 2017

How-To: Master This Red!

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  • Formula A:

    Koleston Perfect 40g 6/43 + 20g 5/4 + 60g 20-volume Koleston Perfect Crème Developer

  • Formula B:

    ILLUMINA 40g 7/43 + 10g 5/43 + 60g 10-volume Koleston Perfect Crème Developer

  • Formula C:

    ILLUMINA 50g 9/43 + 10g 7/43 + 60g 10-volume Koleston Perfect Crème Developer

  • Formula D:

    Color Touch Relights 20g 0/43 + 20g 0/34 + 80g Color Touch Emulsion 1.9%

How’s your haircolor business? You may be a great colorist, but you want to achieve the next level. Not only do you want to understand color theory better and expand your technical and creative skills, but you also want to increase your business, right?

 

That’s how Ray Barron felt. The Las Vegas hairdresser set his sights on becoming a Wella Professionals Master Color Expert. Why? Master Color Experts emerge from the 10-day course with enhanced technical ability, amplified creativity and the tools they need to significantly increase their color revenue—graduates have been found to grow their personal revenue up to 30 percent more than non-graduates, according to Wella. “Within one month of graduating, I saw an increase in my business as a salon owner, and in just two months I increased our new color clients by 20 percent,” shares Master Color Expert Ana Comes, creative director of Vôa Salon and Studio in Cranford, N.J. 

 

So Ray was ready to up his skills in a major way—but financial setbacks kept him from attending. Luckily, he had a will, and found a way. Wella’s Hairdressers at Heart offered a scholarship to attend the prestigious certification course, covering the program’s prerequisites (around $3,750), plus $2,000 in travel expenses. When Ray won the scholarship, he said he “bawled his eyes out.” Then, he went to work.

“The program is tough,” he says. “It really opens up your mind and makes you realize that we’re using chemicals—we’re doing things on a molecular level, and we should respect that. But in the end, it’s those little technical details that up your game.”

 

For the first time ever, Hairdressers at Heart is offering two scholarships in 2017—one to a Wella colorist and one to a Wella school instructor. You can apply until March 6! Just send in a video (1 minute or less) that explains why you should be chosen, along with three photos that reflect your creativity and Wella haircolor talent.

Get more details!

 

Ray-diant Red
Inspired by his work in the Wella Master Color Expert program, Ray created this gorgeous red formula and how-to!

 

Who Did It

Colorist: Ray Barron

COLOR FORMULAS

  • Formula A:

    Koleston Perfect 40g 6/43 + 20g 5/4 + 60g 20-volume Koleston Perfect Crème Developer

  • Formula B:

    ILLUMINA 40g 7/43 + 10g 5/43 + 60g 10-volume Koleston Perfect Crème Developer

  • Formula C:

    ILLUMINA 50g 9/43 + 10g 7/43 + 60g 10-volume Koleston Perfect Crème Developer

  • Formula D:

    Color Touch Relights 20g 0/43 + 20g 0/34 + 80g Color Touch Emulsion 1.9%

FORMULA STEPS

1. Create a diamond-shaped section that begins an inch or two behind the front hairline and extends to the occipital in back and to the parietal on each side.

 

2. Subdivide the diamond into triangular sections. Apply Formula A to the new growth, then alternate Formulas B and C on the remainder of each subsection.

 

3. Move to the nape. Apply Formula A to the new growth and Formula B to the remainder of the nape section.

 

4. Work up the head in horizontal sections. Apply Formula A to the new growth, Formula B to midlengths and Formula C to ends. Stagger the lengths of Formulas B and C for a natural-looking result.

 

5. In the fringe area, apply Formula A to the new growth, apply Formula B from the base color out about 3 inches and Formula C to the ends.

 

6. Process, remove and tone all strands with Formula D.

VIDEO