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Formulas > From Virgin to Vixen
March 29, 2016

From Virgin to Vixen

  • Natural Level::

    7

  • Formula A:

    Schwarzkopf Professional Igora Vario Blond Extra Power + 30-volume developer

  • Formula B:

    Igora Vario Blond Extra Power + 20-volume developer

  • Formula C:

    Wella Professionals Color Touch 10/6 + Igora Vibrance 1.9% 

  • Formula D:

    Igora Royal Vibrance 9.5-1 + Igora Vibrance 1.9%

Here’s a palate cleanser for you! From a basic blah look made up of mostly virgin hair to an icy blonde vixen that shines and shimmers, this transformation by Shawna Russell @hairbyshawna_russell from Vancouver is making us say “Ahhhhhh!” Here’s what she says about this look.

 

“My client Kianna had previously a balayaged ombré in her hair,” Shawna says. “She let it grow out for the whole year, but there was still a little blonde left on the ends when she decided she wanted something completely different than all the ombrés out there. It was her idea to go blonde, and I was super excited since she was a Level 7 virgin color. Of course I always let the client know that with a bleachout they should be willing to be in the salon every six to seven weeks to maintain roots, and the cost will be $150 minimum to maintain.” 

 

Pricing: Shawna said bleachouts on virgin hair start at $350, and bleached root touch-up is $150. She charges $40 per .5 oz of Olaplex used. 

Who Did It

Colorist: Shawna Russell

COLOR FORMULAS

  • Natural Level::

    7

  • Formula A:

    Schwarzkopf Professional Igora Vario Blond Extra Power + 30-volume developer

  • Formula B:

    Igora Vario Blond Extra Power + 20-volume developer

  • Formula C:

    Wella Professionals Color Touch 10/6 + Igora Vibrance 1.9% 

  • Formula D:

    Igora Royal Vibrance 9.5-1 + Igora Vibrance 1.9%

FORMULA STEPS

1. Begin a virgin bleachout application with Formula A starting a half inch from the scalp almost to the ends. Shawna used Olaplex No. 1 in the formula for only the last inch because the ends had been previously lightened in a grown-out ombré look about a year prior.

2. Once hair reaches a Level 8, apply Formula B to roots and let it process to palest yellow.

3. Mix .5 oz Olaplex No. 1 + 3 oz. of water in an applicator bottle and apply to damp hair. Rest for 10 minutes.

4. On top of the first Olaplex treatment, apply Olaplex No. 2 and let rest for 10-15 minutes, then shampoo.

5. Tone with Formula C.

6. In subsequent sessions, tone with Formula D.