Jaye Edwards

With 6 thriving salons, 1 killer haircare brand, a cult social media following and an internationally recognized team of educators, Jaye Edwards (@jaye_edwards) represents a new breed of entrepreneur with a razor sharp view on the industry and how to make it work in 2024.    Pioneering the EdwardsAndCo movement, Jaye’s signature future-proof colors and seamless blends inspired a generation of rich-girl hair, saturating Instagram feeds all over the world.   Each of Jaye’s salons house Australia’s most refined hair stylists and creatives. Famous for sparkling brunettes, killer curls, creamy blondes and textured beach waves, Jaye and his team have developed a signature look that is synonymous with the E+Co brand, garnering an enviable international following.    Equally as impressive are the salons themselves. Jaye has created instantly recognizable spaces that speak to a generation of creatives. They are raw and minimal in design, with spacious and bright interiors, hidden behind the walls of endlessly chic warehouses.   With the introduction of EdwardsAndCo Education, plus his own hair care label, Jaye Haircare, Jaye has cemented his spot at the forefront of the industry, with work splashed across pages of Marie Claire and Vogue, and product lining the shelves of Australian beauty giant, Mecca.