Articles > MONTHLY LAUNCH LIST: October 2021
Last updated: October 27, 2021


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Your Quick Guide For New Launches & Product Debuts This Month

This month’s roundup of new launches is a hot one! The weather may be cooling down but we have a list of smokin’ new products that will keep hair looking fresh and hydrated through the changing seasons.


See any of your fave new products below? Check out our list of 10 must-try launches from this October!


1. Joico Lumishine LUMI10

This permanent creme color has been all over social media for its 100% gray coverage in just 10 minutes. Check out how @jill901 used LUMI10 in a gray coverage + foiling combo service here!

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2. amika limited edition un.done volume and texture spray

This perfectly undone texture in a bottle is dressed up in limited edition packaging for amika’s partnership with HairToStay charity! Learn more about how amika is helping more cancer patients keep their hair through scalp cooling treatment with touching stories from a cause near and dear to many hearts!

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3. Matrix A Curl Can Dream Lightweight Oil

Have you checked out Matrix’s new pattern-preserving system?! This lightweight oil is one of several products designed specifically to restore curls and coils and protect each individual’s patterns for hydrated, healthy curls you could only dream of. 

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4. Olaplex NO.4P Blonde Enhancer™ Toning Shampoo

The moment we had all been waiting for! The coveted haircare line launched its first toning shampoo to strengthen, soften and neutralize unwanted yellow tones for brighter blonde and grey color. @kaitlin_bridget demos 2 tips for pre-toning blonde & creative color using Blonde Enhancer™ Toning Shampoo for a quick pretreatment you’ll def want to try!

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5. Aquage CBD Texturizing Pomade

We spotted celeb stylist Laura Polko using this new pomade on clients like Gigi & Bella Hadid to give definition to fine hair on front face-framing pieces. Get more of Laura-approved hair hacks with 7 styling secrets you’ll want to try out!

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6. American Crew® Lather Shave Cream

Bringing luxury to beard care—this silky shave cream is formulated to coat every beard hair for a clean shave without irritation. This hot new launch has us rethinking No Shave November! Take your well groomed guys to IG this season and brush up on 4 photography tips that every barber should know for content that stands out like you do. 


7. R+Co GEMSTONE Pre-Shampoo Color Protect Masque

Have you tried this pre-shampoo filler that creates a healthy canvas before color? The lightweight foam melts into the hair cuticle to protect color and prolong vibrancy for up to 10 washes—sounds like a new staple to us!



8. SEVEN haircare GAZAR® Blowout Butter

With blowouts being this season’s biggest trend, you’ll need a new secret weapon to make your hair outshine the rest. We’ve seen the nostalgic bouncy blowouts go viral over TikTok and IG this year—make yours #fyp worthy with secrets to long-lasting supermodel blowouts.

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9. GKhair The Best Vegan COCO and ACAI Hair Treatment

Formulated with GKhair’s Juvexin V2, this vegan smoothing treatment has an anti-aging formula that packs a punch for innovative hair smoothing treatments. Restore keratin bonds while eliminating frizz and unwanted curls—ditch the damage and try these anti-aging hair secrets for blowouts!

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10. Saphira Mineral+ Mud 

A formula so good, it came all the way from below sea level! Check out this replenishing and nourishing treatment proven to draw moisture into hair from the rich, nutrient dense vitamin and mineral blend!