L’Oréal Professionnel Launches First Hair Dryer For Pro Stylists at the 2024 BTC Show

L’Oréal Professionnel’s AirLight Pro is the Brand’s First-Ever Professional Hair Dryer

L’Oréal Professionnel launched their first professional hair dryer, the AirLight Pro, in front of 3,000+ professional hairstylists at the 2024 BTC Show in Dallas, Texas. The new dryer is augmented with infrared light, introduces the next generation of hair drying and designed by pros for pros. It combines performance with tech and artistry to dry hair at the speed of light without damage for an optimal styling experience.

Here’s a look at the AirLight Pro:

Photo courtesy of L'Oréal Professionnel

Photo courtesy of L'Oréal Professionnel

Photo courtesy of L'Oréal Professionnel

Photo courtesy of L'Oréal Professionnel

Here’s everything the AirLight Pro is equipped with:

• A 17-blade, high-speed motor that results in faster drying with reduced energy consumption.
• Two magnetic, auto-detect attachments:
  • The concentrator: Designed for high-definition smoothing and precise styling.
  • The diffuser: Designed to preserve natural curl patterns while defining curly and coily hair.
• A removable, cleanable already-mounted filter.
• A 11.5 feet-long power cord.
• A built-in LCD screen with Bluetooth connectivity 

See below for the AirLight Pro at work on the BTC Show Connection Center floor:

Photo Credit: Peter Wintersteller & Tony Truty

Photo Credit: Peter Wintersteller & Tony Truty

Photo Credit: Peter Wintersteller & Tony Truty

Photo Credit: Peter Wintersteller & Tony Truty

Photo Credit: Peter Wintersteller & Tony Truty

Photo Credit: Peter Wintersteller & Tony Truty

The AirLight Pro officially launches on October 1 in-store and online at Saloncentric. See saloncentric.com for more information.