Introducing the Next Generation of Paul Mitchell
Paul Mitchell Brand Announces New Era For the Company
For 45 years, John Paul Mitchell Systems has passionately supported professionals to help their businesses and artistry thrive. This year, the brand switched their focus on evolving to reflect the expectations of today’s salon pros and consumers. Scroll through to learn about the products, initiatives and new age of the industry-loved brand.
Meet the “New Paul Mitchell” & Discover the New Era of Products
While staying true to the brand’s roots, Paul Mitchell proudly introduces a modern look and feel to the Paul Mitchell Smooth collection. Formulated to fight frizz, seal split ends and add brilliant shine, the Smooth styling regimen care products leave hair up to 80 percent smoother for the sleekest look yet. The new packaging is transitioning to post-consumer recycled (PCR) materials and low-profile caps.
In addition to the tried-and-true Smooth styling regimen, including the bestselling Super Skinny Serum, the brand also added two new hair care products to round out a complete routine:
- Sealing Rinse—Create instant sleekness with just one use by sealing the cuticle and adding beautiful shine.
- Sealing Mask—Use this rich hydrating treatment to reduce frizz and smooth split ends, ideal for all hair types.
A Closer Look At Ingredients
The Smooth collection is infused with plant-derived squalane, a byproduct of oil production where olives are cold-pressed to retain more benefits for the hair. All the goodness from the plant is used, including parts that would normally be thrown away. The results? More smoothing power in products and less waste going to the landfill.
