How To Nail Your Photo Shoot: 5 Things To Know
#ONESHOT IS OPEN AGAIN! Get crucial tips from an award-winning hair icon!
Read These 5 Tips Before Your Next Photo Shoot
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Today we talk PHOTOGRAPHY! Our @oneshothairawards judge, Antoinette Beenders, is one of the most award winning hairdressers in the world including winning British Hairdresser of the Year. She is Sr VP of Aveda and responsible for creating all of their worldwide advertising campaigns! Today we talk about creating images that win awards, choosing models and what is important when shooting with photographers!
1. Model selection is KEY.
Choosing the right model can make or break a photo. Antoinette insists that angular cheekbones and strong jawlines are EVERYTHING because of the way the light hits the face and creates shadow and shape. “If someone hasn’t got cheekbones, it means that the light cannot be reflected off the face. The way the light falls off under her cheekbones creates that dramatic contrast of shadow,” she said.
Pro Tip: If you are struggling to find a model, don’t be afraid to go out and look for one. Antoinette used to stand outside of Topshop in London and it helped her learn how to study faces to find what she was looking for. “It really made me learn how to look at people and taught me a lot about looking at faces and knowing what bone structures work for what type of looks.”
2. Makeup is essential to the mood of the photo.
Makeup has the ability to change the vibe of a photo instantly. So it is very important to put the same amount of thought into the makeup look as you would any other element. One of the reasons Antoinette believes the below photo works is because of the execution of the eye makeup. “Makeup is really important here because if you didn’t have these strong eyes, the hair wouldn’t work,” she explained.
3. Hair isn’t the most important element at a photo shoot.
When you work behind the chair, hair is the main focus. But on set, there are so many key elements that go in to a photograph. The wardrobe, makeup, movement and body positioning all have to come together in perfect harmony to really make a photo stand out. Antoinette believes that, “Hair is part of the body. The hair is the fabric of the body so to me, the clothes are just as important as the hair. The killer look, no eyebrows, that stare, and the little bit of movement of the ponytail” creates a total package. Antoinette’s idea of the ultimate hair picture is when you can see it in a fashion magazine. “You could see this in Italian Vogue, and that to me is the ULTIMATE hair picture,” she shared.
4. Minimal retouching is IMPORTANT.
Sometimes the quirks of a photo are what makes it special. Don’t create a look in Photoshop because it is a waste of your craft. “If you look at this shape (see image below), it’s not perfect, and that’s what makes it. Don’t retouch that corner or that crown. That will make it look unnatural.” One of the main reasons why Antoinette is so passionate about photos is that they are a moment in time. A snapshot that you will never experience again. It’s important to respect that moment by not over-manipulating the photo after the photo shoot.
5. Cropping can make or break an image.
It is always important to pay attention to the crop of your photo. It can change where your eye is drawn to so you want to make sure that you aren’t distracting from the focus of the shot. It is also important to keep in mind where your image is going and who will be working with your image post photo shoot.
If you are submitting photos for a magazine or advertisement, remember that a graphic designer will be working with your images. When you work with graphic designers, they always like a little bit of space around the image for flexibility. “When you have a picture, don’t go super close because you’re going to have a graphic designer that is going to take your picture and put it in something that you haven’t thought of and suddenly they can’t use it,” Antoinette advised. Make sure you are allowing them the flexibility they need to properly showcase your work.
PRO TIP: When looking at where to crop your photo, use a piece of paper to visualize what certain crops will look like before you cut your image.