How-To: Misty Violet Blonde
Your moneymaking potential with retail sales often goes unrealized, but here’s a new idea: after you create an amazing look on your haircolor client, mix her up a custom color treatment (that’s shelf stable for two years) that will enhance her shine and extend vibrancy between visits—increasing your color service offering AND your take-home revenue. Check it out!
Francesco Stocchetti (@francesoinnovates) from Guilderland, N.Y. took a previously platinum client to a misty violet-blonde using the new Paul Mitchell Color Craft System. Then he mixed his client a take-home treatment with her custom-blended shade for her to use between appointments. If you do six treatments and retail each custom-blended treatment for $20, that’s $120!
Before
Paul Mitchell Color Formulas
Formula A: The Demi 9PA + Processing Liquid
Formula B: 1 pump Color Craft Misty Violet + 1 pump Color Craft Ash Walnut + Color Craft Custom Color Treatment
How-To
1. Apply Formula A and process for 25 minutes.
2. Shampoo, then apply Formula B at the bowl. Process for 5 minutes.
3. Shampoo and condition, then cut. “I gave her an undercut, and sectioned out small triangles around her head to use my Donald Scott Carving Comb to create amazing texture,” Francesco said.
Finished Look
