How-To: Misty Violet Blonde

Your moneymaking potential with retail sales often goes unrealized, but here’s a new idea: after you create an amazing look on your haircolor client, mix her up a custom color treatment (that’s shelf stable for two years) that will enhance her shine and extend vibrancy between visits—increasing your color service offering AND your take-home revenue. Check it out! Francesco Stocchetti (@francesoinnovates) from Guilderland, N.Y. took a previously platinum client to a misty violet-blonde using the new Paul Mitchell Color Craft System. Then he mixed his client a take-home treatment with her custom-blended shade for her to use between...