Articles > Hair Color > How-To: Fire Up Your Reds
Last updated: October 24, 2017

How-To: Fire Up Your Reds

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Red. It’s more than a color—it’s an expression. It’s bold and fierce. So whether your client is a natural redhead or wearing a color crafted from behind the chair, we all know it’s anything but simple. Shades of red can range from crimson to mahogany, from ginger to violet, from fire to wine. The spectrum that is red seems to be never ending, and the possibilities when creating a cool red shade are, in one word, limitless


The new Red Collection from Goldwell knows just how important your reds are. The collection features four signature color services: Deep Violet, Fiery Red, Glowing Mahogany and Shimmering Copper. Each service includes the latest innovations for Topchic and Colorance, and also expands the existing @Elumenated technology by a whole color spectrum of reds, browns, and blondes with a red spark. The result? You can create nine new beautiful shades of red that feature outstanding shine, and reliable grey coverage up to 100 percent with the @Elumenated Natural Shades.


In addition, there are five new Topchic Effects Intense Highlight Shades that are patented by direct dye technology and work to brilliantly create color contrasts while lifting up to four levels and delivering extraordinary results even on color-treated hair.



Mastering this mysterious color has never been so possible. So make a statement and bring the attitude. Get the Fiery Red step-by-step and see the new Goldwell Red Collection below.


Fiery Red Step-By-Step



See the Red Collection