Clients Requesting Clean Beauty? Read This!

Why Ingredient Transparency Is Key: Ray Civello Launches Back of Bottle™ No longer a term only used by eco-conscious clients, “clean beauty” is becoming a mainstay in salons for every service. With the launch of Back of Bottle™, a new product line from hairdresser and industry pioneer Ray Civello, clean beauty goes one step further, bringing transparency to the forefront of haircare—literally.   Keep scrolling to find out why ingredient transparency will lead to better consultations, personalized services and easier retail sales for stylists.   [caption id="attachment_758293" align="aligncenter" width="600"] Photo Credit: Back of Bottle™[/caption]   What is Back...