Here Are The 8 Things You Should Cover In Consultations
When it comes to the consultation, simply asking “Are we doing the same thing as last time?” isn’t going to cut it. Get more out of yours with the help of Lo Wheeler Davis (@lo_wheelerdavis), owner of Wheeler Davis Salon in Orange County, Calif. She took to Instagram to share eight key consultation elements that make for successful salon visits. Check ’em out!
1. Ask Questions
Avoid asking vague yes-or-no questions and instead ask your clients open-ended questions about their hair history and goals.
2. Provide Visual Aids
Clients will show you photos of what they like, so take the extra step and find examples of what they don’t like. This can be a huge help! If they come in empty handed, be sure to provide your own visual aids like our galleries or Instagram!
3. Offer Suggestions
You’re the professional, so use your vast knowledge and expertise to sell your services. (Clients love being presented with all their options!) One way to keep clients excited and loyal all year round? Planting seeds for a new look every season!
4. Listen Up
Hair is a large part of a person’s identity, so listen to your clients’ feelings. You can do the best job but if your client doesn’t feel beautiful after, you’ll lose them.
5. Repeat It Back
Repeat back the key points of the consultation to assure your client that you have heard and noted all of their needs and concerns.
6. Discuss Maintenance
Review how often they’ll need to visit the salon in order to maintain their hair. How often your client is willing to come back will dictate the nature of the entire service.
7. Recommend At-Home Care
Teach your clients how to protect their investment. They’re already buying the goods somewhere, might as well be by your recommendation!
Give a price range for the job at hand. Your client will let you know what they are comfortable spending, so let that price dictate how much work you execute. Win-win for everyone!
Lo Wheeler Davis
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