3,000 Hairstylists in one Place? Here’s What You Missed at the 2024 BTC Show
5 Things You Missed at the 2024 BTC Show
From Saturday, August 17 to Tuesday, August 20 nearly 3,000 hairstylists from all over the world flocked to the Loews Arlington Hotel & Convention Center in Arlington, Texas for the 2024 BTC Show. The four-day weekend was full of parties, education and of course, the #ONESHOT Hair Awards.
This year’s show theme was “Wonder,” a play on Alice in Wonderland’s messaging of embracing curiosity, adventure, imagination, exploration and the importance of being one’s true self. Read on for the adventurous four days stylists enjoyed at this year’s BTC Show.
1. Hundreds of dollars in free products from your favorite brands
One thing brands like Moroccanoil®, L’Oréal Professionnel, amika and Redken are going to do is show up and show out for The BTC Show. Whether in the 2024 goody bag or on the Connection Center floor—the industry’s latest and greatest products were everywhere! (Read about how L’Oréal Professionnel even launched the AirLight Pro at the BTC Show here!)
While this year’s goody bags were filled to the brim with free hot tools, full-size lighteners, styling products and more, the Connection Center was buzzing with booths and installations that helped capture each brand’s essence and allowed attendees to shop and win new products.
Click here for a glimpse inside the 2024 BTC Show goody bag and see below for a look at the Connection Center floor!
Checkout the full Connect Center Facebook Album!
2. Three jam-packed days of education
The industry’s top educators lead both mainstage educational segments and specialty look-and-learn breakout classes to offer tips and lessons for stylists to take back to their salons.
From up-close and personal courses covering everything from vivids to extension applications to lightening techniques for all textures; to mainstage segments on barbering, toning, editorial styling and even social media courtesy of BTC’s Vice President of Strategy, Haley Gable—there were lessons for everyone in every aspect of the industry.
See some stand-out moments from the mainstage and classrooms below!
The mainstage:
Breakout classes:
3. Party, party, party—day & night!
There is no shortage of partying at The BTC Show—and each year is typically better than the last. This year, the party lineup included the annual Pool Party on Saturday afternoon, the Party of One on Saturday evening and the Mad Tea Party on Sunday evening. See below for scenes from all three!
The Pool Party saw hundreds of stylists in one pool partying, playing games set up by hair brand sponsors, winning prizes and even getting their hair done! See the full Facebook album here!
The Party of One is designed for stylists who attend the BTC Show by themselves to show up, meet and network with others and leave with lasting connections and friendships. See the full Facebook album here!
Coinciding with the “Wonder” theme, hundreds of guests dressed the part and went down the rabbit hole with BTC at this year’s Mad Tea Party. Here are some of our favorite looks and be sure to check out the full Facebook album!
4. The world’s biggest hair competition & awards show
The #ONESHOT Hair Awards took place on Monday night where hundreds of nominees and finalists attended in hopes of being named a 2024 #ONESHOT winner. The night was full of laughs, happy tears, moments of gratitude, heartfelt acceptance speeches and inspiration to keep learning and growing in the industry.
Check out this year’s full list of 2024 #ONESHOT winners here and some special memories from the night below.
Want to see even more content? Click here for the full Facebook album.
5. Unparalleled inspiration & wisdom courtesy of BTC’s very own, Mary Rector
It wouldn’t be the BTC Show if Founder and Creative Director, Mary Rector didn’t grace the mainstage to share motivational words and the wealth of business-building knowledge she’s gained after more than two decades in the industry.
One of this year’s highlights includes Mary hosting an intimate lunch with stylists to trade stories, advice and lessons to use in the salon and beyond.
