2025’s Biggest Hair Color Trends
Meet the most natural-looking season of beauty yet. In a refreshing twist, luxury looks imply returning to our roots—organic tones, low-contrast color shifts and soft dimensions.
While fine-foils and seamless blend techniques are popular, this season’s hair color trends take the natural-looking objective to the next level. We’re focusing heavily on true-to-tone shades that complement and brighten natural skin tones and underlying pigment.
In this trend forecast, you’ll learn:
- How client buzzwords can become real appointments
- How to elevate a low-maintenance color service for consistent bookings
- The trending color formulas your clients will need this season
- How to assess clients’ inspiration photos for their own hair goals
- Appointment options for luxury-looking hair color
#1. Natural Caramel
The one hair color trend that has everyone thinking, “Is that their real hair?” “Natural Caramel” and “Caramel Hair Color” are some of the internet’s TOP search results for 2025.
This tone is intentionally warmer than the Bronde and Bronze trending hair color but has a deep focus on a balanced all-over color without pulling red. Plus, when your tried and true balayage clients want to explore natural-looking tones, caramel is a safe place to start.
#2. Monochromatic Blondes
Somewhere, Barbie is smiling from ear to ear. After a decade of balayage and hair painting, solid blondes from root to end are making a statement. Ranging from bright lifts to golden tones. low-contrast or “Monochromatic Blondes” are skyrocketing on trend lists.
Here are a few formulas to get you started:
- Soft, Blended Blonde (on a Level 4 base) using Redken Shades EQ Demi-Permanent toners
- All-over “Sun-kissed” Beige Blonde using Moroccanoil® Color Calypso Demi-Permanent “Natural” range
- Butter Blonde Curl formula featuring Redken Flash Lift Power 9 Bonder Inside
#3. Raven Brunette
The Raven, known cross-culturally for transformation and wisdom is bringing a chic symbolism to beauty trends in 2025. “Raven Brunette” is commonly tied to actresses Demi Moore or Lily Collins’ (access her formula!) low-level, deep brunette hair color.
Two common scenarios will pop up for clients looking to achieve the vixen-inspired look:
1. Clients with brunette hair looking for a sultry change?
Here’s what to offer:
- A full-color service, being mindful of permanent versus demi color placement to avoid a flat result. Scroll our Brunette Gloss Guide with Schwarzkopf Professional® IGORA® Vibrance Demi line
- Plan to communicate consistent root retouch appointments to avoid regrowth looking ashed-out against the deep tone
- Color depositing at-home products like masks and root sprays to keep color looking lush between appointments
2. Clients with naturally low-level hair wanting a refresh?
Here’s what to offer:
- Glosses, glosses and glosses!
- Amp up a natural tone with a complimentary gloss shade to even out hair color, strengthen a certain tone or blend grays
- For clear glosses, choose your favorite color line or opt for a treatment-packed gloss service like Davines OI Liquid Luster
#4. Mocha Mousse Brunette
Pantone’s 2025 Color of the Year, Mocha Mousse, is topping searches across every social media and web platform. The light, terracotta-based color has quickly transformed hair color trends and is a sought-after highlight and undertone for a modern, warm brunette.
Think your clients may want a deeper option? Scroll Joico’s Deep Mocha Mousse Formula Guide featuring their new LumiShine Mocha Permanent Color Series.
#5. Strawberry & Copper Blonde
This season’s copper rendition is, you guessed it—authentic red tones. While firey coppers will always be trendy, red tones are balancing out in neutrality this season.
Strawberry Blonde and Copper Blonde are dare we say, believable takes on redhead requests. The blueprint? Lindsay Lohan.
Low-contrast, soft copper formulas to get you started:
- Meghann Fahy’s Strawberry Blonde from celebrity colorist Matt Rez (@colorbymattrez)
- Muted Strawberry Copper formula
- Temporary Soft Strawberry Blonde formula with Moroccanoil® Color Depositing Mask in Rose Gold
- Natural Chocolate Copper formula
#6. Dark Blonde
Your longtime blondies may have a hard time asking for this trend but trust us, these inspo photos are what they want.
While we all have a go-to shade or coveted golden beige formula, it never hurts to refresh a few pointers and unlock the secrets to creating luxury, deep blonde hair color.
Peek through these articles for quick tips you’ll need this season:
- Create Luxury Blondes in One Appointment: 3 Tips You Need
- 7 Formulas and Color Correction Tips for Deep Blondes
- Clients with heavy regrowth? 3 Tips for Only Using 25 Foils for 6 Inches of Regrowth
