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Last updated: August 08, 2017

10 Reasons Why You Should Be Doing Brazilian Blowouts

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Your clients are begging for help with their unruly textures. You’re searching for super customizable solutions that will help you make more money. We’ve got the answer: Brazilian Blowout.


Through the use of breakthrough technologies, Brazilian Blowout allows you to customize the treatment for each client to achieve a smooth, sleek result or to keep their existing curls but lose the frizz. During the process, the condition of the hair is dramatically improved by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. The result? The smoothest, frizz-free hair with totally radiant shine!


Still not sure about how Brazilian Blowout can benefit you as a stylist or salon?  Here are 10 reasons why you should find a free education event near you and get certified. (Did we mention it’s FREE)?


1. It’s Completely Customizable.
Brazilian Blowout lets you customize the treatment to each client, so your curly girls can keep their curls! How does it work? It’s amino acid-based, not keratin-based. Amino acids are the building blocks of keratin, and therefore, are a smaller molecule, allowing the hair to have more flexibility after the treatment rather than just a straight result.


2. No Down Time—For You AND Your Client.
For you, the treatment is finished at the salon, so you don’t have to send your clients home with chemicals in their hair for three days before they wash it. For your clients, they can leave the salon immediately and go on with their lives—wash their hair, exercise and sweat, pull their hair into a ponytail or clip—without worrying about “messing it up.”


3. No Redos!
Because your client leaves the salon with the service complete, you can rest easy knowing they won’t call you back in a day or two asking you to redo a part of their hair from sleeping wrong or putting it behind their ear as they would with a keratin treatment.


4. Perfect For All Hair Types.
Curly, kinky, coily, frizzy, fine, damaged or coarse—Brazilian Blowout has you covered. Not only that, it significantly helps reduce drying time for clients with porous hair, helps tame crazy cowlicks, smooths out-of-control bangs and more!


5. No Change to Curl Pattern.
Unlike relaxers, after about 12 weeks, the client’s natural curl pattern returns without a line of demarcation from new hair growth. This makes Brazilian Blowout perfect for clients transitioning from Japanese straighteners, relaxers or other keratin treatments.


6. Your Competitors Are Doing It.
It’s no secret that Brazilian Blowout is the only smoothing treatment asked for by name. And you can be certain that the salon down the street is offering it—so why aren’t you? Give your clients what they want, because if you don’t, your competitors will, and you might end up losing a cut and color client to the salon who offers it all.


7. Lower Cost Per Application.
Compared to keratin treatments, Brazilian Blowout is a lower cost per application every time. Plus, you use much less Brazilian Blowout solution than you do keratin (at most, 1 oz. of Brazilian Blowout solution compared to 2 oz. keratin solution), which allows you more treatments per bottle. A win-win when it comes to revenue-generating…which brings us to our next point…


8. 90 Minutes To Making More Money!
In only 90 minutes, you can give your client beautiful, smooth, frizz-free locks for up to 12 weeks. And with 90 minutes of work, you can average anywhere between $200-$400 per client, depending on your marketplace. Who doesn’t want a new source of revenue coming in?


9. Free Education!
By attending a
free education event
, you can guarantee you’ll learn how to perform the treatment the correct way. Skipping steps and using incorrect products will cause the treatments to not last as long, and will be a disappointment to your client. Insure your work and the time you spend with the best possible results, as every client is a walking billboard for your business.


10. Special Deals and Free Products.
Brazilian Blowout education events are two hours long and teach you all about how to sell the service to your clients and answer all your questions—AND you get special deals and free products that you can’t get anywhere else. Come join the party and
find a FREE education event near you!