Last updated: July 05, 2022


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Thinking About Going To The BTC Show? Here’s 10 Reasons You Should!

It’s not your traditional trade show. The BTC Show is literally the hair industry’s vacation. Meticulously designed for stylists’ needs, educational opportunities and the break you deserve—this show is our industry’s most talked about for a reason. 


1. You Will Find “YOUR” People

You’re welcome to come alone, but you won’t be leaving alone. Every year over 400 attendees travel to The BTC show by themselves to enhance their careers—little do some know, they’ll find lifelong friends they’ve been searching for. 


If you feel like your surroundings don’t understand the depth of your passion and eagerness for our industry, come meet the people who do.  



Join us in ORLANDO, FL August 13-16!



2. Fall In Love With Your Career (And Yourself) Again

In our industry, loving your career is a direct reflection of loving the artist inside of you. At The BTC Show, the passion, love and palpable ambition of being surrounded by 3,000 like-minded stylists stay with our attendees forever.


Do you feel alone and misunderstood in your salon? If so, we have a spot waiting for you. It’s time to fall in love all over again (with your inner passion, your job and maybe a few new besties)!



3. Attend The Industry’s BIGGEST Awards Show 

The #ONESHOT Hair Awards is the largest, most prestigious hair awards show in the entire world. BTC welcomes any artist from any country, salon, background, specialty and level of experience to take their #ONESHOT against the world to compete in 46 categories. 


In seven years, we have received over 1.4 MILLION #ONESHOT entries from countless hairstylists, nail technicians and makeup artists in 80 countries. Don’t miss your chance to have a seat at this year’s show—it’s going to be a magical one.


Here’s a taste of what the #ONESHOT Hair Awards room feels like:



4. Experience Pro Education Like Never Before

Picture your IG feed of your fave educators and brands coming to life in front of you. Now, picture them on a stage TOGETHER teaching you their must-know secrets and tips. That’s just a glimpse of what you’ll experience at our show!


The BTC Show mainstage classes are different because they’re built to educate the way our attendees want to learn. Numerous artists, techniques, specialties and backgrounds come together on one stage to pour their passions into 60-minute classes designed for stylists to take back to their salons. 


Drumroll please… Here is the 2022 ARTIST LINEUP: See every big name!


5. Feel The Push You Need 

Feel like you’ve lost the spark you started your career with? Did the pandemic take a toll on your passion? We have thousands of people who understand. We’re here and we’re READY to give your career the push it needs to reinvigorate your life. 


“This show was kind of the make-or-break in my career. If I wasn’t inspired, I was going to go back to school. I’m not the type to do anything alone, so driving to Texas solo was an eye-opener. It was such an amazing experience. I came home and was ready to work and try everything new I learned—which was a lot! 13 years in the industry. Single mother of three. I’ve never been so driven. You’ll see me soon!” -Adriana B. 2021 BTC Show attendee. 


Don’t just take our word for it, read how The BTC Show changed attendees’ lives last year.


6. Hangout At Our EPIC Pool Party 

We know you’ve seen the pictures—and yes, it’s even better in person. Every year, “work hard, play hard” comes to life at The BTC Show Pool Party!


Have a drink with industry icons, hang out in a cabana with your fave brands, take a dip in the pool (hair up, of course) and catch some much-needed sunshine before the show begins. Head’s up, our pool party is open to hotel guests only!


Come stay with us for the weekend, book your hotel room before they’re sold out!



7. Spend Time With Your Hair Idols 

The coolest part about our show is that our educators are enjoying the days WITH YOU! In the Connection Center, you’ll find industry pros hanging out at brand booths, demoing products, chatting about techniques taught on stage and of course, snapping selfies for your story.


This is not your average trade show floor—think of it as The BTC Show’s living room! Grab a comfy spot to hang out, shop around with your besties and mingle with your hair idols all day, every day of the show. 



Check out the schedule—jam-packed with the industry’s BEST education!


8. If You’re Lucky, You’ll See A Rainbow

Every year on the Monday of The BTC Show, a rainbow appears. Some call it coincidence, we call it the universe welcoming our 3,000 friends to the show.


Snap a picture if you can—@marybehindthechair loves to repost our annual rainbow sightings! 🌈


9. Take Home A $400 Swag Bag 

Seriously, leave some room in your suitcase for this. Our sponsors (your fave brands) hook you up with products to take home, samples throughout the weekend and their newest launches. 


Be careful going back to work with this in hand, you’ll cause an uproar in the breakroom! 


Take a tour of last year’s BTC Show goody bag from @stylesbykeziah:

View this post on Instagram

A post shared by Keziah Bumagat•Hair•Balayage🌺 (@stylesbykeziah)


10. We Party, Party & Party A Little More

Attendees come to the show for the education and experience, but they definitely stay for the memories and GOOD times! 


Did we mention we throw a few parties?

  • NEW Party of One—created for all attendees who came solo! 
  • The BTC Show Pool Party—did we mention this year is our biggest yet?
  • #ONESHOT Finalist & Top 100 Cocktail party—mingle with the #ONESHOT class of 2022!
  • #ONESHOT After-Party—dress to impress while celebrating our finalists’ hard work. 
  • Monday Night Theme Party—theme announcing SOON, any guesses?!



Ready for the best weekend of your life? We have your ticket waiting.