tbs 2021
tbs 2021

What You Can Expect

$500 SWAG BOX FOR FIRST 1,000!

  • Our legendary BTC SHOW SWAG BOX with over $500 of products will get shipped right to your door! Only 1,000 available! (U.S. Only)


  • 3 days (that’s 23 HOURS) of the industry’s very best salon-friendly education from your favorite artists, influencers and brands!


  • Interact via live video chat with all of our manufacturers sponsors using our state-of-the-art, interactive technology!


  • Enjoy our Connection Center…ONLINE! Dive into every sponsor in our Connection Center for additional education, access to new launches, show deals, and more!

3 Days Of Education!

  • ENTIRE SHOW STREAMED: Every presentation will be livestreamed in super high definition, so you’ll see and hear everything going on from your favorite artists and brands!

  • NEARLY 20 CLASSES: Education presentations are 45-60 minutes long with look-and-learn sessions by top brands, the most in-demand celeb hairdressers, well-known influencers and the industry’s top manufacturer artists.

  • CROWD FAVORITE CO-LABS! You’ll see both brand-specific presentations AND our crowd favorite co-labs, where we select top artists from different brands to work together on stage!

  • SALON-FRIENDLY EDUCATION: Our education is focused on commercial looks and techniques to help you become the best stylist/colorist in your area. You’ll get cutting-edge education in the latest techniques to use in your salon immediately…helping you make MORE money!

  • VIRTUAL SPONSOR ROOMS: Interact with your favorite brands in the Virtual Connection Center, where you can get even MORE education, learn about the newest products and technologies, and hear about special show deals!

Dates & times
(all times in Central timezone)

Sunday, August 22

  • 9:00am | Grand Opening of The BTC Show

  • 9:00am-5:00pm | Mainstage Education Presentations

Monday, August 23

  • 9:30am – 5:30pm | Mainstage Education Presentations

Tuesday, August 24

  • 9:00am-4:00pm | Mainstage Education Presentations