Matty Conrad, @mattyconrad
Global Creative Director
Matty Conrad is one of the top men’s grooming experts in North America and the Canadian Barber of the Year for 2018. After almost 25 years in the hair industry with numerous successful salons and creative team positions in his wake, his passion for technical haircutting and a strong admiration for his grandfather drove him to open Victory Barber & Brand in 2010, recently named one of the top 50 barbershops in the world. Matty was named “Coolest Barber on Instagram” by Details and GQ. He has been awarded several of the top honors for men’s hairdressing in North America including Canadian Men’s Hairstylist of the Year in 2014, Canadian Hairstylist of the Year Fan Favorite 2015, and BTC’s coveted #BIGSHOT AWARD for Men’s Shot of the Year 2015. Borrowing from both traditional barbering and modern men’s hair styling, his own style of heritage barbering has put him at the vanguard of men’s grooming in North America and around the world. In 2017 Matty launched Victory Barber & Brand Products. Matty’s unbridled enthusiasm for sharing his wisdom, experience, humour, and passion for our industry has made him a mainstay in front of classrooms and industry show stages around the globe.
Mark Bustos, @markbustos
Salon Owner, Silver Vine Room; Stylist at Ammon Carver Studio; Founder of BeAwesomeToSomebody
At age 14, Mark Bustos discovered the power of human interaction through his passion for cutting hair. That’s why he has dedicated the last 19 years, not only honing his craft, but sharing his talents all over the globe with clients such as his own brothers to fashion designer Phillip Lim, NASCAR Driver Jeff Gordon and even 8-year old Isabella, living on the streets in the Philippines. Mark has earned himself a styling chair in some of the most prestigious salons in America, including Oribe Salon in South Beach and Ramirez|Tran Salon in Beverly Hills. As the founder of the #BeAwesomeToSomebody Charity/Movement, Mark gives free haircuts to the homeless every Sunday, all around the world. Not only has this inspired family, friends, hairstylists and strangers all over the world to help those in need, Mark is able to meet new people and be moved by their stories simply by doing what he loves. Mark has been featured in The New York Times, CNN, ABC World News, Forbes, GQ, Vanity Fair and many more. The #BeAwesomeToSomebody Movement has also received international acclaim in several publications across Europe and Asia, notably the Philippines, which is both where his family is from and where the #BeAwesomeToSomebody Movement was born.
Pope the Barber, @popethebarber
Founder/CEO of VTCN LA
Pope The Barber was born and raised in Los Angeles. 12 years in the industry and her passion has led her to where she is now: an international barber and platform educator as well as barber shop owner of VTCN Barbershop (VATICAN) in Santa Ana, Calif. The creative culture of LA and everywhere she has traveled internationally broadened her neotraditional skills as she applies all of the various techniques she’s learned world wide to her craft. She is now one of the most well-known female barbers in the world and hopes to spread her energy and passion for the industry through continuously learning and educating.