Short-Haired Clients?! Use This Waving Technique To Achieve Effortless Texture

Struggling to create those trendy Instagram-approved waves on your short-haired clients? That’s why BTC Team Member Maggie Hancock (@maggiemh) is breaking down everything you need to know about styling lobs and bobs....

Marcel Waves: 3 Short-Haired Tips & Fast Styling Videos

Are your waves falling flat on shorter-haired clients? Give those bobs and lobs a little TLC by using a Marcel iron to create naturally-textured waves that stay full-bodied and last longer.

You know those undone “Instagram” waves that clients keep asking for? We know you do—and we have two fast BTC quickie videos breaking down the technique for long- and short-haired clients. Plus, tips on waving coarse and color-treated hair!

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Paired with a Chanel gown, Margot Robbie's short locks held soft S-waves and absolutely stunned on the red carpet during the 90th Academy Awards. Here's how Moroccanoil® stylist Bryce Scarlett (@brycescarlett) created her elegant and ultra-feminine look. 

Create Loose Waves On A Lob With These 5 Tips

What’s the best way to get that double-tap? Set off a trending lob and gorgeous haircolor with the waves clients covet, then snap some pics! Learn how to get these Insta-approved effortless waves from BTC Team Member Mika Rogerson (@mikaatbhc)—click here to purchase the 15-minute how-to video from BTC University!...

Instagram Waves—How To Create The Lived-In Look You’re Seeing Everywhere

Undone waves. Imperfect curls. Messy, lived-in texture. We get it—Instagram-approved waves are EVERYWHERE, and your clients want. the. look. now. Lucky for you, we know how to get it thanks to BTC team member Chris Jones (@chrisjones_hair)!...

Watch: Creating Tousled Marcel Curls On Short & Long Hair

Tousled, loose waves are guaranteed to get that double-tap on Insta, so learn how to create them on bob-length AND long-length hair with a Marcel iron!

You’ve just given your client an on-trend bob—now what? Create a sleek style with piecey definition that shows off her new haircut and she’ll be obsessed (hello, client retention!). That's why Oribe educator Coby Alcantar (@cobywon) is breaking down this quick,...