Say hello to fall 2017’s go-to color—a luscious, ruby red. Guy Tang used the #mydentity shades over his client’s pre-existing Level 7-8 highlighted hair to achieve this deep, powerful crimson. Here’s the rest of the formula.  

This will go down as one of our favorite transformations of all time! When Wesley Palmer’s (@wesdoeshair) client came in with damaged blonde hair with Level 7 regrowth, the Houston-based #ONESHOT nominee made her a red-headed goddess!

We are crushing hard on this rich ruby by MJ Studio Owner Justin Frost (@justinfrosthair), a Kadus Professional Top Artist from Studio City, Calif. Get his formulas!

Plums for fall? Absolutely. These rich, wine-colored tones add subtle ribbons of color for the ultimate dimensional haircolor. So, when Carolynn Judd (@styled_by_carolynn) shared this violet and magenta balayage on Insta, we had to get the deets.

If you needed any more convincing of the MASSIVE effect haircolor has on complexion and skin tone, check out this transformation from Jimmy Hilton (@jimmyhilton), a stylist at Christophe Salon in Newport Beach, 

Talk about seeing red in the best possible way! A subtle blend of cherry red, vivid crimson and dark ruby, this radiant red has INSANE dimension. Leysa-Lvbrides (@leysahairandmakeup) a stylist from Atlelier Square Salon in Las Vegas submitted this beautiful blend for BTC's #ONESHOT Hair Awards,...

Want the secret behind this cool auburn color? According to L.A.-based colorist Briana Cisneros (@brianacisneros), all you have to do is skip the lightener! Wait...what? Don't worry, you read that right. She created this beautiful omg-worthy transformation without lightening her client at all....

2017’s #ONESHOT nominations are officially in, and that means TONS of color inspiration for the upcoming months. Here’s a gorgeous, dimensional red from nominee Joie Wallace (@joiewallacehair), a stylist at Flawless Unisex Salon in Hampton, 

Red for fall? Groundbreaking. From red hot melts to sultry wine-colored locks, this diverse trend is popping up all over Insta, which is exactly how we found this rich red balayage from Matrix Global Artist Constance Robbins.

If you’re familiar with Jamie Kindschuh (@bleachedandblown), owner of ParlourEleven in Huntington, Calif., you know she’s known for creating some pretty kick-ass transformations.