Our Top 10 Platinum Formulas of 2018

- Formula A:
Schwarzkopf Professional BLONDME® Bond Enforcing Premium Lightener 9+ + 20-volume developer (ratio 1:1½)
- Formula B:
BLONDME® Bond Enforcing Premium Lightener 9+ + 7-volume developer + desired shampoo
- Formula C:
Schwarzkopf Professional IGORA ROYAL 9,5-1 + 0-11 + 7-volume developer + b3 Brazilian Bond Builder

- Formula A:
Wella Professionals BLONDOR Soft Blonde Cream + 30-volume developer + Olaplex No.1
- Formula B:
Wella Professionals BLONDOR + 10-volume developer + Olaplex No.1
- Formula C:
Redken Shades EQ 40g 9P + 40g 9V + 40g Clear + a capful of 9RB + Shades EQ Processing Solution

- Formula A:
Goldwell Silklift Control Ash + 30-volume developer + b3 Brazilian Bond Builder
- Formula B:
Redken Shades EQ 5N + a drop of 1B + Shades EQ Processing Solution
- Formula C:
Equal parts Redken Shades EQ 7N + 7P + 7V + Shades EQ Processing Solution
- Formula D:
Redken Shades EQ 9T + Clear + Shades EQ Processing Solution

- Formula A:
Schwarzkopf Professional BLONDME® Bond Enforcing Premium Lightener 9+ + 20-volume developer (ratio 1:1½)
- Formula B:
BLONDME® Bond Enforcing Premium Lightener 9+ + 7-volume developer + desired shampoo
- Formula C:
Schwarzkopf Professional IGORA ROYAL 9,5-1 + 0-11 + 7-volume developer + b3 Brazilian Bond Builder

- Formula A:
#mydentity @guy_tang #Magnum8 Powder Lightener + 40-volume developer + Olaplex No.1
- Formula B:
#mydentity @guy_tang #Big9 Crème Lightener + 20-volume developer + Olaplex No.1
- Formula C:
Redken Blonde Idol 7-10P + 20-volume developer + Olaplex No.1
- Formula D:
Redken Shades EQ 9P + Shades EQ Processing Solution
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- Formula A:
Schwarzkopf Professional BLONDME + 20-volume developer
- Formula B:
Schwarzkopf BLONDME + 30-volume developer
- Formula C:
Equal parts Schwarzkopf IGORA ROYAL 5-1 + IGORA ROYAL 6-12 + 7-volume developer
- Formula D:
Schwarzkopf IGORA ROYAL 60g 9.5-22 + 10g 8-29 + 3g 0-11 + a dot of 0-99 + 7-volume developer
- Formula E:
Redken Shades EQ 9V + 9P + Shades EQ Processing Solution

- Formula A:
Oligo Professionnel Blacklight Extra Blonde Lightener + 20-volume developer + b3 Brazilian Bond Builder
- Formula B:
Oligo Professionnel Blacklight Balayage Clay Lightener + Blacklight Extra Blonde Lightener + 20-volume developer + b3 Brazilian Bond Builder
- Formula C:
Redken Shades EQ 9V + 9B + 9G + Clear + Shades EQ Processing Solution

- Formula A:
Goldwell Silklift High Performance Lightener + 20-volume developer + b3 Brazilian Bond Builder
- Formula B:
Silklift High Performance Lightener + 25-volume developer + b3 Brazilian Bond Builder
- Formula C:
Redken Shades EQ 7N + 8T + Shades EQ Processing Solution
- Formula D:
Goldwell Colorance 10P + Goldwell Colorance Processing Lotion

- Starting Level
Prelightened to a Level 10
- Formula A
1 part Pulp Riot Silver Toner + 6 parts 6-volume developer + 1/16 oz. Olaplex No.1
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- Formula A
Schwarzkopf Professional BLONDME® Bond Enforcing Premium Lightener 9+ + 20-volume developer
- Formula B:
Kenra Professional 10SM + 10-volume developer + Olaplex No. 1
- Formula C:
Kenra Professional Rapid Toner SV + 9-volume developer

Our Top 10 Platinum Formulas of 2018
Platinum pearl, icy blonde, baby white…no matter what you call it, there’s no question that white hot hair was one of the top color trends of 2018. And it’s not going anywhere in the new year! So click through the slideshow to see our top 10 most-viewed platinum formulas, screenshot to save your faves and then get the deets for each look below.
From Grown Out Highlights To Platinum Pearl
Did you think the platinum hair trend was going away any time soon? Think again because all-over icy tones are hotter than ever! Want to know how BTC Team Member and 2018 #ONESHOT Hair Award winner Eric Vaughn (@realericvaughn) took his client from grown out highlights to platinum pearl?...
Read moreAsh-Toned Platinum Blonde
Ashy blondes and brunettes are totally having a moment and it's easy to see why. It's a low-maintenance tone that fades beautifully and doubles as a transition shade for clients who may want to take their locks lighter or darker.
Read moreThe Process To Platinum
Going platinum is never simple, and it's important both colorists and clients know that the process to getting—and staying—the perfect shade of platinum will require time, money and a lot of patience. “I can't stress enough how crucial it is for clients to understand that this look is very high maintenance....
Read moreCOLOR CORRECTION: Platinum Touch-Up
Six weeks comes and goes and your platinum client has yet to schedule her follow-up appointment. Fast forward a few more weeks and she finally comes back...with MONTHS of regrowth in tow. What was supposed to be a quick root touch-up just became a 6-hour color correction,...
Read moreCOLOR CORRECTION: Silver-Toned Platinum
Achieving the perfect shade of silver platinum is one challenge, but what if your client, whose natural base is typically color-resistant Asian hair, came back with a whole year of regrowth?! It happened to Grace Joo (@colorwithgrace),
Read moreBright Platinum Blonde
If you feel like your platinum blonde makeovers are looking a little lackluster, we recommend checking out the latest take on this ever-popular haircolor trend courtesy of California-based stylist Ricardo Jara (@ricardojarahair)! He uses a mix of babylights,
Read moreIcy Blonde Bob ❄️
Had enough with platinum hair? Good because neither have we! And this icy blonde bob from Amy C. (@hair_by_amesco), a stylist at Hair Theory Salon in Huntington Beach, Calif.
Read moreBaby White Blonde
“Sometimes you just need your hair to be as clear as your goals, as white as the clouds and as messy as your weekends,” wrote @thejesjewel (aka Jessica Jewel) when she posted this look on Instagram.
Read morePure Platinum
Curious about platinum? We thought so. Lucky for us, @lo_wheelerdavis broke down what it takes to create a pure and perfect shade of platinum on her Instagram, and we're sharing all the details (get them here!
Read morePlatinum Blonde Bob
Platinum hair is still a white hot trend and the latest take comes courtesy of Kelsey Crawford (@simplyspoiledhair.bykelsey), an independent stylist at Oliver’s Salon in Meridian, Idaho.
Read moreFrom Grown Out Highlights To Platinum Pearl
Did you think the platinum hair trend was going away any time soon? Think again because all-over icy tones are hotter than ever! Want to know how BTC Team Member and 2018 #ONESHOT Hair Award winner Eric Vaughn (@realericvaughn) took his client from grown out highlights to platinum pearl?...
Read moreAsh-Toned Platinum Blonde
Ashy blondes and brunettes are totally having a moment and it's easy to see why. It's a low-maintenance tone that fades beautifully and doubles as a transition shade for clients who may want to take their locks lighter or darker.
Read moreThe Process To Platinum
Going platinum is never simple, and it's important both colorists and clients know that the process to getting—and staying—the perfect shade of platinum will require time, money and a lot of patience. “I can't stress enough how crucial it is for clients to understand that this look is very high maintenance....
Read moreCOLOR CORRECTION: Platinum Touch-Up
Six weeks comes and goes and your platinum client has yet to schedule her follow-up appointment. Fast forward a few more weeks and she finally comes back...with MONTHS of regrowth in tow. What was supposed to be a quick root touch-up just became a 6-hour color correction,...
Read moreCOLOR CORRECTION: Silver-Toned Platinum
Achieving the perfect shade of silver platinum is one challenge, but what if your client, whose natural base is typically color-resistant Asian hair, came back with a whole year of regrowth?! It happened to Grace Joo (@colorwithgrace),
Read moreBright Platinum Blonde
If you feel like your platinum blonde makeovers are looking a little lackluster, we recommend checking out the latest take on this ever-popular haircolor trend courtesy of California-based stylist Ricardo Jara (@ricardojarahair)! He uses a mix of babylights,
Read moreIcy Blonde Bob ❄️
Had enough with platinum hair? Good because neither have we! And this icy blonde bob from Amy C. (@hair_by_amesco), a stylist at Hair Theory Salon in Huntington Beach, Calif.
Read moreBaby White Blonde
“Sometimes you just need your hair to be as clear as your goals, as white as the clouds and as messy as your weekends,” wrote @thejesjewel (aka Jessica Jewel) when she posted this look on Instagram.
Read morePure Platinum
Curious about platinum? We thought so. Lucky for us, @lo_wheelerdavis broke down what it takes to create a pure and perfect shade of platinum on her Instagram, and we're sharing all the details (get them here!
Read morePlatinum Blonde Bob
Platinum hair is still a white hot trend and the latest take comes courtesy of Kelsey Crawford (@simplyspoiledhair.bykelsey), an independent stylist at Oliver’s Salon in Meridian, Idaho.
Read more