It may be a new year, but platinum hair is hotter than ever! Want to know how BTC Team Member Eric Vaughn (@realericvaughn), owner of REV Salon in Houston,

Winter is coming, and this cool-toned trend is taking over our Insta feeds—icy platinum haircolor! So, when California-based stylist Grace Joo (@colorwithgrace) helped her client ditch brassy tones for this silvery blonde, we had to share the deets!

Six weeks comes and goes and your platinum client has yet to schedule her follow-up appointment. Fast forward a few more weeks and she finally comes back...with MONTHS of regrowth in tow. What was supposed to be a quick root touch-up just became a 6-hour color correction,...

Temperatures may be dropping here in the States, but in Australia, things are heating up—and that means tons of blonde inspiration for your clients who want to keep things light this season! Loving everything about this icy blonde color melt from Jamie Hottes (@jamie_hotteshair),...

Your client's hair routine just got some new additions! Just over 3 years ago, Olaplex introduced the hair industry to a product that completely changed coloring. Since then, colorists (and clients) have seen healthier hair than ever before with Olaplex used throughout the process in salons all over the world....