Last updated: July 23, 2018
4 Icy Blonde Formulas (That Won’t Damage Her Hair)
VIEW ALL PHOTOS
VIEW SLIDESHOW
VIEW THE SLIDESHOW
4 Icy Blonde Formulas (That Won’t Damage Her Hair)
There’s no denying icy hues and platinum tones are white hot right now. But you know what’s not? Distressed and damaged locks. So we rounded up four formulas that’ll help you achieve the blonde of your client’s dreams without compromising the health of her hair in the process. Check out each formula below, then click the beaker for the deets!
But OK let’s be real, going platinum isn’t cheap. Want to help your clients protect their investment at home? Take advantage of a retail opportunity and send her home with the NEW Olaplex No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner. Both are formulated with patented OLAPLEX Bond Building Chemistry to restore, repair and hydrate the hair without adding excess weight. For best results, send clients home with the 3-4-5 system—click here for more info!
From Grown Out Highlights To Platinum Pearl
Did you think the platinum hair trend was going away any time soon? Think again because all-over icy tones are hotter than ever! Want to know how BTC Team Member and 2018 #ONESHOT Hair Award winner Eric Vaughn (@realericvaughn) took his client from grown out highlights to platinum pearl?...
Read more
Ice Ice Baby
Winter is coming, and this cool-toned trend is taking over our Insta feeds—icy platinum haircolor! So, when California-based stylist Grace Joo (@colorwithgrace) helped her client ditch brassy tones for this silvery blonde, we had to share the deets!
Read more
COLOR CORRECTION: Platinum Touch-Up
Six weeks comes and goes and your platinum client has yet to schedule her follow-up appointment. Fast forward a few more weeks and she finally comes back...with MONTHS of regrowth in tow. What was supposed to be a quick root touch-up just became a 6-hour color correction,...
Read more
Blonde Ice
Temperatures may be dropping here in the States, but in Australia, things are heating up—and that means tons of blonde inspiration for your clients who want to keep things light this season! Loving everything about this icy blonde color melt from Jamie Hottes (@jamie_hotteshair),...
Read more
Olaplex No.4 and No.5
Your client's hair routine just got some new additions! Just over 3 years ago, Olaplex introduced the hair industry to a product that completely changed coloring. Since then, colorists (and clients) have seen healthier hair than ever before with Olaplex used throughout the process in salons all over the world....
Read more
