New Men’s Products from ARROJO

Gone is the era in which there are few options for men regarding style and hair. Men’s apparel has evolved passed blase khakis, polos, and oxfords and on to more streamlined and interesting pieces; and hair has followed suit. The New Year begins with a continuation of barbered looks; think 1950s war hero, tapered and preened styles and ulta-sharp grooming.

In forecasting such looks, ARROJO has the key products to achieve the styles in fashion. Three new and revamped additions to the line are hair gel, a non-sticky firm hold styler, great for sleeking and sculpting; cream wax, a matte finish product to help polish shapes; and defining cream, good for putting visible sharpness into looks.

As the year progresses, the ultra-groomed looks will change to a softer style, inspired by the 1960s British mod culture. Expect to see longer backs and sides with shorter tops, creating disciplined masculine shapes with deconstructed edges. The three ARROJO products that were used in the beginning of the year to create groomed looks will seamlessly transition into helping create the looser styles with the aid of a fourth: ARROJO Cream Whip, which will help prime hair for styling and creating soft movement.

“We believe great hair is wearable hair, and we’re excited to be driving the next evolution of men’s styling trends,” says Nick Arrojo, Founder of ARROJO Products. 

For more information, visit www.arrojonyc.com.