Age Defying Color: IGORA® ROYAL ABSOLUTES Expands Collection With 4 New Shades

Schwarzkopf Professional® is expanding its IGORA® ROYAL ABSOLUTES range with four new, on-trend shades: two cool, one beige and one Chocolate Blonde. All four work with a low-odor technology for a luxurious color service and offer 100 percent white coverage, intense results and maximum shine. The formula also contains collagen and siliamine, which adhere to the cuticle and even out the hair surface for a smooth, supple and cared-for feel, even on dry, brittle or fragile mature hair. The line is perfect for your mature clients, one of the most valuable customer groups in the salon who are ready to invest in maintaining looks that make them feel feminine, sexy and confident. 

The deets on IGORA ROYAL ABSOLUTES:

• For an intense, vibrant fashion color result, use IGORA® ROYAL ABSOLUTES with 100 percent white coverage.
• To achieve a subtle and natural color result, use IGORA® ROYAL ABSOLUTES AGE BLEND for its multi-tonal and skin-matching shades with 100 percent white coverage.
• For refining white and silver hair, IGORA® ROYAL ABSOLUTES SILVERWHITE brightens, blends and neutralizes natural salt and pepper hair with no harsh regrowth.

For more information, visit schwarzkopf-professionalusa.com.