Last updated: May 02, 2018

DIA Richesse

Dia Richesse Demi-Permanent Haircolor From L'Oréal Professionnel

DIA Richesse, a 73-shade line from L’Oréal Professionnel, illuminates natural haircolor through its ammonia-free, tone-on-tone coloration process for rich results and exceptionally soft strands. Its short development time makes it perfect for quick touch-up services, and its innovative conditioning formula leaves hair feeling healthy and looking glossy while enhancing its vibrancy.

For more info, visit pro.us.lorealprofessionnel.com.

Manufacturer: L’Oréal Professionnel, @lorealpro

looks created using

DIA Richesse

4 Tips for Creating the Perfect Shadow Root

Chris Weber,
Justin Anderson

Foil + Freehand Balayage

Sarah Hyland’s Cinnamon Chocolate

Jen Aniston’s Golden, Dimensional Blonde

Justin Anderson

Icy Ash Babylights

Rich Copper Bob

Painted Dimension

Rochelle Golden

Soft Shadow Root Blonde

Updated Fall Balayage

Face-Framing Bronde Lights

Frosty Pearl Blonde

Erin Andrews’ Dimensional Blonde & Gray Coverage Color Formulas

Justin Anderson’s Go-To Bleach & Tone

Beachy Brunette Balayage

Chocolate Caramel Blend

Michaela O'Keefe

Money Piece Melt

Rose Gold Metallic

Soft Blonde + Painted Platinum Pieces

WATCH: Blair Waldorf (AKA Leighton Meester) Goes From Blonde To Brunette

Emilia Clarke’s Rich Brunette Bob (Goodbye, Khaleesi Blonde!)

Color Correction: Icy Blonde

Jasmine Washington

Curly Copper Color Block

HONEY BLONDE CURL FORMULA

More from

L'Oréal Professionnel

TRENDING NOW!