Color Balance Purple Shampoo and Conditioner from Joico

Say goodbye to brass! Joico’s NEW Color Balance Purple Shampoo and Conditioner keep brassiness from diminishing blonde and gray haircolor. Joico’s glacial, yellow-mellowing duo is specially formulated to keep platinum blondes and silver foxes looking vibrant.

With a perfect dose of tone-correcting purple pigments and Joico’s color-protecting Multi-Spectrum Defense Complex™, Color Balance Purple instantly neutralizes unwanted brassy and yellow tones.

Key Benefits
• Instantly neutralizes unwanted brassy/yellow tones in blonde/gray hair.
• Tone-correcting pigments attach to the hair fibers and stay attached through multiple shampoos.
• Multi-Spectrum Defense Complex helps protect color against fading.
• Bio-Advanced Peptide Complex™ delivers root-to-tip repair + protection for healthier hair with every use.
• Boosts shine + reduces frizz.


For more information visit, www.joico.com.