Product Announcements > BLONDME®️
January 21, 2015


Blonde is more than just a haircolor—it’s femininity, glamour and attitude. But above all: blonde is iconic—and true iconic blondes can only be created by hairdressers with technical expertise and unlimited creativity. Because of this, Schwarzkopf Professional re-launched BLONDME, the ultimate lightening color and care collection for top quality blondes.


For color with diamond-like clarity that lasts visibly longer, BLONDME now features KeraLamination Technology with silk and keratin. This breakthrough technology provides exceptionally high care during coloration for optimal color performance and smoothens the hair for maximum retention and outstanding blonde vibrancy. Developed for the individual needs of all blonde hair types.


The new BLONDME gives hairdressers an easy-to-use tool in the form of this three-step system:


Protect: Apply Pre-Lift Kera Protector before lightening or coloration for maximum and long-term hair protection. Its reactive silanols builds an invisible shield around the hair surface to reduce potential chemical damages during the lightening process and preserve the look and feel of the hair. This protector provides maximum hair protection for 50 percent less hair breakage and split ends during lightening and 30 percent higher care during coloring, when compared to previous BLONDME color. When using Pre-Lift Kera Protector before BLONDME lightening and BLONDME after care regime, the hair is two times more resistant, smoother, softer and shinier, delivering even blonde results from roots to end.


• Lightening, Coloring & Toning: BLONDME Premium Lift 9+, the first 9-level lifting system with an optimized consistency, is easier to apply and delivers breathtaking lightening results. The Transparent Gel Lifting System allows the lifting process to be controlled swiftly and instantly—you see blonde as it happens. Seven different toners in combination with the new unique tone softener offer an endless range of beautiful shades and provide the basis for unlimited creativity and individual blonde looks. BLONDME is the smart shortcut for lifting, coloring and white blending—only one easy step—and the new Low Odor Cream Technology promises more comfort during application by effectively capturing the ammonia in the color crème.


• Maintain: After lightening and coloring, BLONDME offers a range of exclusive in-salon treatments, such as the pH Acid Balance Keratin Shampoo and the new Keratin Restore Blond Mask. BLONDME is the only professional brand that is dedicated to supreme blonde hair quality, protection and color results. To ensure that lightened color services remain bright and radiant as long as possible, it’s essential for the client to care for it as a “blonde,” using a daily hair care regime specially tailored to each shade of blonde.


For more info visit, schwarzkopf-professionalusa.com.

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