Last updated: September 17, 2020

Color Wear

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Color Wear is a collection of ammonia-free, tone-on-tone color from Alfaparf Milano that offers versatility, endless reflections of color, unparalleled shine and incredible softness. The Color Wear line includes intensifiers, a clear, gloss, a lifting reinforcer and 5- and 15-volume activator. Newly reformulated, the vegan formula uses patented technology for gentle color and up to 100% gray coverage. Use for tone-on-tone results, gray coverage without altering the base color, glosses and refreshes or to neutralize yellow tones on gray hair.


This semi-permanent haircolor is ammonia-, MEA-, PPD-, alcohol- and silicone-free. It features a gel-cream texture and comes in 46 different shades.



The formula contains an alkalinizing complex based on arginine derived from plant sugars, which allows for ammonia and MEA to be replaced. Arginine is an amino acid similar to the hair as it already presents in its protein structure.



The innovative haircolor is easy to apply and rinse off without dripping during application. A combination of semi-fermented oils of natural origin have antioxidant, protective and anti-frizz properties.



The packaging is made from 90 percent recycled paper and features a QR code for instructions to further reduce paper consumption.


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